Project 7 has a background in confections, mints and gums. Consumers are increasingly drawn to mission driven companies with a backstory and Project 7 has all of the above. For each product sold, a donation is made and its founder is a long time social entrepreneur. Now the brand is using that consumer goodwill and launching a new line of snacks called “Good Squared.” The line contains all the elements of a trail mix (nuts, grains, fruit) in a more portable cluster format.