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While the day might have served as a rude awakening to the hundred or so entrepreneurs with dreams of following Vitaminwater, Red Bull, Kashi, Wild Oats, it was an awakening nonetheless.

After months of hard work, you’ve finally nailed the formulation of your product, and your packaging and labels are perfect. But how do you get your products into stores, and, ultimately, into consumers’ shopping carts? DSD is one option.

Sales of natural products have never been better, rising 9 percent annually compared to 4 percent for the entire U.S. food and beverage industry.

With club/warehouse quickly emerging as an important channel for beverage and snack companies, learn how to maximize the usefulness of Costco’s in-house sampling and Roadshow programs.

Ask most decorated entrepreneurs, and you might hear the words commitment and perseverance when describing their ability to craft a successful brand launch. Yet, it’s passion that is perhaps the entrepreneur’s most critical asset.

Joyce Longfield offers her advice on how to use HPP effectively with new products.

BevNET’s one-day educational event for startup food and beverage companies, FBU L.A., will feature more than 20 different speakers and sessions.

Product sampling is one of the most effective methods of building brand awareness: it offers consumers the opportunity to interact directly with your food or beverage product while giving a brand ambassador the opportunity to inform and educate.

Interact’s strategy director, Adam Spriggs, and client director, Blake Mitchell, will provide attendees with basic guidelines for standing out on-shelf through structure, layout, color and imagery.

In this video series, Trent Moffat of Gotham Brand Managers offers a framework by which new and early-stage companies can develop and implement a successful sales and distribution strategy in New York.