Coconut Cult Unveils New Brand Identity And Introduces Orange Dreamsicle To Core Lineup

Anaheim, Calif. — From humble beginnings in a home kitchen to becoming a leading name in plant-based probiotic yogurt with an unyielding cult following, Coconut Cult (thecoconutcult.com) announces a dynamic new brand identity and the introduction of Orange Dreamsicle to its core lineup at Natural Products Expo West 2024, March 13th – 16th.

This latest innovation, showcased at Hall E, Booth #5488, is a testament to the brand’s commitment to delivering gut health offerings that are as delicious as they are beneficial. Alongside this evolution, Coconut Cult is excited to share its expanded distribution through Whole Foods Market, ensuring that more coconut-yogurt lovers and gut-health enthusiasts alike can enjoy the benefits of its probiotic-rich, non-dairy options.

The brand refresh preserves the cherished, fun-loving essence that has endeared Coconut Cult to its fans, while strategically positioning the brand for enhanced growth and scalability within retailers, such as Whole Foods Market.

With his brand’s elevated look and feel, Co-founder Noah Simon-Waddell is unwavering in his vision and rooted in the ethos that has gotten the brand where it is today: “It’s so important to me to be a person before I’m a business. People connected with ‘me’ and vice versa, and we built a really strong community of people that cared about similar things. Coconut Cult is an extension of me, my values, my creativity, and my lack of taking anything too seriously in life. Everything from my social media accounts to my labels represents just that, and people can feel that it’s coming from the heart and not just some other ‘marketing guru’ telling me what to do. I’m a firm believer that people connect with people, not brands. I’m thankful for the community that we’ve built and I’ll continue to do things differently for all of us!”

Offering an array of flavors, Coconut Cult’s lineup includes staple varieties such as Original, Chocolate Mousse, Harvest Strawberry, and the newly introduced Orange Dreamsicle. Beyond these core selections, Coconut Cult frequently introduces limited-edition yogurts in collaboration with other brands and products, showcasing its playful spirit and commitment to transforming nutrition into a delightful and engaging experience.

Founded in 2016 and headquartered in Ogden, Utah, Coconut Cult has solidified its position as the number one fastest growing plant-based yogurt brand in the natural channel. Coconut Cult is available in Sprouts, Whole Foods Nationwide along with hundreds of natural and specialty stores across the country.

Coconut Cult’s yogurts enhance digestion, support gut health, and boost immunity with a tangy, balanced flavor suitable for various diets. Crafted from organic, soy-free, gluten-free ingredients without refined sugars, the brand promises delicious gut health benefits. Using organic coconut components and a blend of 16 human-strain probiotics, it underscores a commitment to natural, nourishing ingredients.

As Coconut Cult steps into Natural Products Expo West 2024 with its refreshed brand and exciting new Orange Dreamsicle flavor, it continues to lead the way in the probiotic yogurt category, inviting fans to join in a lifestyle that celebrates health, creativity, and community.

For more information on Coconut Cult, visit thecoconutcult.com

About Coconut Cult

Coconut Cult delivers gut health that tastes and feels good. Born from the desire to find a natural, non-dairy means of restoring gut and digestive health through super probiotic-living foods, the very first iterations of the products began with the Founder, Noah, fermenting high-quality probiotic strains with coconuts, out of his mom’s kitchen. What resulted was a clean label, plant-based yogurt unlike any other on the market; one that offers the functional benefits of a daily probiotic with a decadent, mousse-like texture

Today,  Coconut Cult’s Probiotic coconut yogurts are made in small batches and deliver 25 billion live and active probiotics in every 2 tbsp. serving, within either a 16 oz. or 8 oz. jar. Available in a delicious variety of flavors, Coconut Cult ships nationwide from its online store (thecoconutcult.com) and can be found in the refrigerated section at select retailers nationwide.

For More Information:
http://www.thecoconutcult.com