Bertolli Expands Successful d’Italia Pasta Sauce Line into Olive Oil
DALLAS, Texas— Bertolli is expanding the brand’s d’Italia product line with d’Italia Extra Virgin Olive Oil, an Italian-sourced extra virgin olive oil created to elevate your dishes and transport your senses to Italy.
Bertolli d’Italia Extra Virgin Olive Oil is born out of America’s long-time romance with Italian ingredients and flavors, demonstrated by the success of the brand’s d’Italia pasta sauce line launched in 2021, which features a variety of white and red sauces and is inspired by Tuscan culinary traditions and techniques.
The brand works actively to expand across categories and innovate in olive oil through sustainability, sourcing, and cooking applications—ultimately creating more opportunities for U.S. consumers to experience the health and lifestyle benefits packed into Bertolli olive oil.
The new d’Italia olive oil brings the essence of Italian cuisine to American kitchens with premium quality extra virgin olive oil sourced from Italy. Bertolli, a brand born out of a small shop in Tuscany, embodies the way it feels to cook, eat and share the Mediterranean way. d’Italia Olive Oil tastes like green olive oils with fresh almonds combined with hints of green leaves, artichoke, and aromatic herbs, with roasted coffee on the nose, and a pleasant, bitter, pungent aftertaste.
“We launched Bertolli d’Italia Sauces a few years ago to great success—it’s been exciting to delight consumers with our delicious, made-in-Italy sauces that reflect more than 150 years of authentic Italian culinary expertise and the simplicity of Tuscan-style cooking,” said Megan Frank, Senior Vice President of Marketing for Mizkan America, Inc. “Given the enthusiastic reception of the sauces, it makes perfect sense to expand into olive oil.”
As the world’s leading olive oil brand and a brand with Italian roots, the product line expansion is a natural one for Bertolli which is backed by Deoleo, the global leader in olive oil production.
“Americans know and love the Bertolli brand and sauces, and we are excited to continue to expand across categories giving consumers more ways to harness the goodness of Mediterranean living through the experiences of food,” said Thierry Moyroud, CEO of Deoleo North America. “We are proud to continue to evolve our Bertolli olive oil offerings, and as we expand, strive to offer high-quality olive oils in every category.”
Availability and pricing will vary by region.
About Bertolli
Born in 1865 out of a modest shop in Tuscany, Francesco Bertolli and his wife Caterina, fueled the demand that led to Bertolli becoming the world’s most sold olive oil. The brand, now a lead performer in the Deoleo portfolio, has remained at the forefront of global trade ever since. From the beginning, the Bertolli brand has only sold high-quality olive oil – an approach that has endured, from the selection of olives to the artful blending of oils. Bertolli remains committed to delivering only high-quality olive oil for consumers around the world. From oversight of harvesting to sampling to bottling, Bertolli is unwilling to compromise on quality for the sake of quantity.
About Deoleo
Deoleo is a Spanish multinational food company and the global powerhouse behind the best-selling olive oils in the world. With a global presence in more than 60 countries and 5 continents, Deoleo has factories in Spain and Italy as well as commercial offices in 11 countries. Deoleo’s portfolio consists of global leading olive oil brands such as Bertolli , the best-selling brand worldwide, Carapelli, as well as Spanish brands Carbonell, Hojiblanca and Koipe.
About Mizkan America, Inc
Based in Mount Prospect, IL, Mizkan America, Inc., is a subsidiary of the Mizkan Group, a global, family-owned company that has been Bringing Flavor To Life for more than 215 years. As one of the leading makers of condiments and sauces in the United States, Mizkan America maintains 12 manufacturing facilities that serve the retail, foodservice, specialty Asian and food-ingredient trade channels. Since 2005, Mizkan America has seen dramatic growth and their portfolio now includes a wide variety of vinegars, Italian and Asian sauces, cooking wines, wine reductions, sushi seasoning and salad dressings. Mizkan America brands include: RAGÚ, Bertolli, Holland House, Nakano, Mizkan, Four Monks and Barengo. Mizkan America is also the exclusive distributor/sales agent for Angostura Bitters in North America.
For More Information:
https://bertolli.com/
