Smashburger Partners With jack & annie’s to Introduce Limited Edition Plant-Based Burger

DENVER, Colo.-– Smashburger, the better-burger fast casual restaurant, has collaborated with alternative meat brand, jack & annie’s, to trial a brand new plant-based burger on the menu for a limited time: the Plant-Based Classic Smash Burger. The jackfruit-based burger patty is available now in select Smashburger locations across Colorado, New York, and New Jersey, and can be substituted for any traditional protein option in all Smashburger menu items.

Synonymous with Smashburger’s current menu offerings, the new Plant-Based Classic Smash Burger delivers mouth-watering flavor and savory seasoning in every bite. jack & annie’s jackfruit patty can be substituted in any burger offering to give customers even more vegetarian-friendly options in-store. As the Classic Smash Burger, it will include American cheese, lettuce, tomatoes, red onions, pickles, Smash Sauce®, and ketchup on a toasted bun.

“With over 15 years of experience creating better-burgers and providing a premium fast casual dining moment for our guests, quality and innovation remain at the core of who we are,” said Carl Bachmann, President of Smashburger. “As part of Smashburger’s aggressive approach to menu innovation and catering to our guest’s evolving tastes, we have continued to diversify our product portfolio with the test of our new Plant-Based Classic Smash Burger, made by jack & annie’s. This partnership felt like a natural next step in Smashburger’s journey to offer more diverse and clean plant-based options for our guests, while still delivering the premium, top-quality menu items our fans know and love.”

“Our jack & annie’s plant-based burger is the best of all worlds – it has an incredibly meaty texture, and is made first and foremost from jackfruit, a plant that contributes to the sustainable future of food, while still tasting delicious,” said Annie Ryu, CEO and founder of jack & annie’s. “This newest offering at Smashburger lets consumers in Colorado and New York enjoy high-quality, vegetarian-friendly options while dining out and helps fulfill our vision of bringing jack & annie’s foods to diners everywhere.”

With its knack for predicting consumer trends and creating unique menu additions, Smashburger is a taste innovation leader, paving the way for other QSR industry giants. The jack & annie’s plant-based patty is now available at select New York, New Jersey, and Colorado Smashburger locations for a limited

time only, and can be substituted for any traditional protein option on all Smashburger menu items. For more information, visit https://smashburger.com/plant-based-burger.

About Smashburger

Smashburger is a leading fast-casual better burger restaurant known for its Certified Angus Beef burgers that are smashed on the grill to sear in the juices and seal in the flavor. In addition to burgers, Smashburger offers grilled or crispy chicken sandwiches, turkey and black bean burgers, fresh salads, signature side items such as Brussels sprouts and SmashFries, and hand-spun shakes. Founded in 2007 in Denver, Colorado, Smashburger is a recognized Stevie American Business Award winner and was ranked as one of Fast Casual’s top 10 brands in its 2022 Top 100 Movers & Shakers Award. The brand has 245 corporate and franchise restaurants operating in 34 states and seven countries.

About jack & annie’s

jack & annie’s, made by The Jackfruit Company and founded by Annie Ryu, is on a mission to create real, delicious foods that feature jackfruit, an underutilized crop that is one of the world’s most sustainable and regenerative plants, as the primary ingredient. jack & annie’s plant-based offerings are more than just a delicious alternative to meat, they are also nutrient-dense foods high in fiber and protein, lower in calories, and with a simpler ingredient panel than other meatless items. From crispy jack nuggets to savory jack sausage patties, the jack & annie’s portfolio offers foods that are satisfying for meat eaters and plant eaters alike. Bite-by-bite, jack & annie’s and The Jackfruit Company are building a better planet, supporting farming communities in India by connecting them to a market, operating the largest global jackfruit supply chain, and providing over 1,700 farming families with 10-40% of their income.

For More Information:
https://smashburger.com/plant-based-burger