Bachan’s Debuts Miso Japanese Barbecue Sauce at Expo West

SEBASTOPOL, Calif.— Bachan’s, The Original Japanese Barbecue Sauce brand and category innovator led by founder and CEO Justin Gill, announced the brand’s inaugural appearance at Expo West, where it will showcase its portfolio of Japanese Barbecue Sauces and debut its new Miso Japanese Barbecue Sauce.

“As a brand, we have had our eye on attending Expo West since our launch in 2019,” says Justin Gill, Bachan’s founder and CEO. “Expo attendees are savvy, early adopters of what the general public will soon crave, and given Bachan’s high growth and momentum, we decided that 2023 would be the perfect year to make our inaugural appearance at the show. We are excited to showcase our Japanese Barbecue Sauces and also debut our brand new Miso Japanese Barbecue Sauce, which features two types of miso, a quintessential Japanese ingredient.”

The new Bachan’s Miso Japanese Barbecue Sauce features a blend of red and white miso, to give the perfect balance of mellow umami savoriness with just the right amount of bold flavor.  Miso is a quintessential Japanese ingredient that has been used for millennia, and the new Bachan’s sauce pays homage to this tradition with a modern twist.  Bachan’s new Miso Japanese Barbecue Sauce is ideal to use with lighter flavors like fish and veggies, but like the rest of Bachan’s sauces – is also incredibly versatile and delicious on chicken, pork, steak, and more.

Inspired by founder Justin Gill’s multi-generational family recipe, Bachan’s was launched in 2019 in Sebastopol, California. The brand has demonstrated an impressive growth trajectory since its start and is available at more than 14,000 retail doors nationwide, including Whole Foods Market, Costco, Target, Sprouts Farmers Market, Kroger, H.E.B., Publix, Albertson’s, The Fresh Market, Fresh Thyme, Bristol Farms, Gelson’s Market, and more. The company also sells online at bachans.com and holds three #1 Best Seller Rankings on amazon.com.

Named after Justin’s grandmother, who is known to the family at Bachan, the Company has established a cult-like following of consumers who have adopted a versatile approach with the products, using them not only for barbecue, but also as a marinade, finishing sauce, dipping sauce, stir-fry sauce, and even as salad dressing.

Bachan’s is dedicated to creating small batch, cold-filled sauces made from simple, authentic, non-GMO, and vegan ingredients, inspired by Justin’s family recipe. Bachan’s Miso Japanese Barbecue Sauce is not yet available in stores or online, but will launch to the public later this year.

Bachan’s product portfolio of five core Japanese Barbecue Sauce flavors—The Original, Hot & Spicy, Yuzu, Gluten-Free, and the new Miso flavor, will all be available to sample at Bachan’s Expo booth, #5652, March 9-11, 2023.

About Bachan’s Japanese Barbecue Sauce

Bachan’s was founded by Japanese American Justin Gill in 2013 and after six years of perfecting the multi-generational family recipe, the Original Japanese Sauce officially launched in 2019. With a mission to Bring Family Together through food, culture and family, Bachan’s believes in a minimalistic and transparent approach to creating simple, authentic sauces inspired by traditional Japanese flavors. Bachan’s family of sauces are cold-filled (not pasteurized) and made with the highest quality ingredients, without the use of preservatives or flavorings, because Our Ingredients Matter.

For More Information:
https://bachans.com