Natreve Strengthens Leadership Team With Daiana Hayden As New Director of Sales USA
VANCOUVER, British Columbia— Natreve, the mission-driven and ocean-forward premium wellness company dedicated to providing the most innovative, highest-quality products, is excited to announce the appointment of Daiana Hayden, as Director of Sales USA. In this new role, Hayden, a key member of the company’s senior leadership team, will define, manage and execute sales operations for the full organization. With a deep understanding of CPG sales management, Hayden brings technical expertise and strategic vision for both Natreve’s sales department as well as the growing wellness category.
A seasoned leader with more than 15 years of experience in the CPG industry launching brands including Coca-Cola’s Fuze Beverage, Earth’s Own Happy Planet Oat Milk line and PopChips, Hayden is a growth-minded sales executive with a love for strengthening and nurturing emerging brands that are good for people and the planet. Most recently, she held the role of U.S. National Business Development Manager at the #1 plant-based milk company in Canada – Earth’s Own Food Company, launching the Happy Planet Oat Milk line. Prior to this, she worked for six years on the agency side as a key senior team member where she worked with several top CPG brands.
“Daiana is an exceptionally talented leader and will without a doubt elevate Natreve’s retail availability across the U.S.,” said Founder and CEO of Natreve, Roland Radu. “She brings a deep passion for improving customer partnerships and a commitment to our mission that aligns with Natreve’s vision for providing support to the body, the planet and vulnerable communities. I’m confident she will grow a sales team poised for disruptive integration in national retailers, that will excite our partners and consumers.”
Hayden is dedicated to creating lasting, positive change and will continue to accelerate Natreve’s mission of providing the most innovative, highest quality products, to help you?Eat Right and Do Good.
“Truthfully, it was not a difficult choice to join the Natreve family,” said Hayden. “As a mom of three, I wanted to set an example for my children and make a difference in the world by joining mindful companies that make responsible and impactful decisions. Not only is Natreve a mission-driven carbon neutral wellness brand, but it also emphasizes fostering a community that believes in diversity and acceptance. I am honored and thrilled to be a part of such an incredible company that aligns with my passions and values.”
Natreve is proud to be the?world’s first plastic and carbon neutral wellness company, with a vision to become the world’s most sustainable wellness brand. The brand prides itself in producing a robust range of mission-driven and ocean-forward premium protein powders and functional wellness supplements.
Natreve products are available at retailers nationwide, including Whole Foods, Sprouts, CVS, Rite Aid, Vitamin Shoppe, New Seasons Market, Mom’s Market, Fresh Thyme and more. All products can also be found online at Natreve.com and Amazon.
About Natreve
Launched in 2019, Natreve is a mission-driven and ocean-forward premium wellness company dedicated to providing the most innovative, highest quality products, to help you Eat Right and Do Good. The brand’s portfolio of purposefully designed body & mind supplements provide support to the body, the planet and vulnerable communities. Its three lines of premium protein powders, Whey, Vegan and Mooless are available in unique and decadent flavors such as French Vanilla Wafer Sundae, Fudge Brownie, and more as well as science-backed Wellness supplements, Stress Less, Immune Strength and Sleep Peaceful.
For More Information:
https://www.natreve.com/
