Catalina Crunch Expands Leadership Team With Two Industry Veterans
NEW YORK– Catalina Crunch, the fastest growing keto snack brand, has announced the hiring of Katie Bleuer as Omnichannel Development Lead and Nick Milligan as Controller. Together, Bleuer and Milligan have more than 28 years of experience, bringing a wealth of knowledge to the ever-growing Catalina Crunch® team. The industry veterans are joining the team at a pivotal time, as the brand strengthens its commitment to making healthier foods that are accessible and convenient for a variety of lifestyles.
Bleuer joins Catalina Crunch® after spending six years at Enjoy Life, where she kicked off her career managing select brick and mortar stores, before joining the e-commerce team. At Enjoy Life, Bleuer worked closely with the Mondelez International e-commerce team to execute on an aggressive hybrid e-commerce approach. She brings extensive experience from working on both an emerging brand as well as with the e-commerce team of a $26 billion global entity to Catalina Crunch®.
“I’m so thrilled to be joining the Catalina Crunch® team in this leadership role,” said Katie Bleuer, Omnichannel Development Lead of Catalina Crunch®. “The brand has experienced incredible growth in just over a year on shelves, and I am ready to bring my knowledge of e-commerce to the team to take the brand to the next level.”
With more than 20 years of domestic and international experience in start-up and high growth companies, Milligan has served in a variety of financial roles throughout his career, most recently as Chief Financial Officer at Outer Aisle Gourmet. In his role, Milligan was responsible for cultivating relationships with distributors UNFI and KeHE, as well as the direct-to-consumer platform, Shopify.
“After many years of implementing financial systems, processes and analysis to assist companies in successfully achieving short- and long-term goals, I am elated to join Catalina Crunch® to usher the brand into a new era,” said Nick Milligan, Controller of Catalina Crunch®. “I look forward to supporting the team as we continue to add additional structure and process to the growing business.”
For additional information, please visit Catalina Crunch® at www.catalinacrunch.com.
About Catalina Crunch
Founded in 2017, Catalina Crunch® uses breakthrough science and food technology to make food nutritious, while continuing to focus on delectable taste and texture profiles. The brand’s mission is to make healthier foods that are accessible and convenient for a variety of lifestyles, while simultaneously delivering on amazing taste and nutrition content. The brand offers a robust line of healthy snacks including Keto-Friendly Sandwich Cookies and Keto-Friendly Cereal. To learn more about Catalina Crunch® and its brand portfolio, visit us.catalinacrunch.com, or follow Catalina Crunch® on Instagram (@CatalinaCrunch), Facebook (@CatalinaCrunch) and Twitter (@CatalinaCrunch).
