BALTIMORE— P.S. Snacks Company, the snacks brand taking a radically unique ingredient approach to modernize nostalgic treats, debuted its vegetable-puree based pudding snack cups at the Natural Products Expo East. The plant-powered, paleo pudding innovation was showcased alongside the revamped P.S. Snacks line of chickpea-based cookie dough.
“It’s really all about our hero ingredient,” shares P.S. Snacks Founder Nikki Azzara. “Unlike other products in the market, we actually use real, whole foods like sweet potatoes, squash and beets as the primary ingredient to recreate this nostalgic favorite. As with our chickpea cookie dough, I wanted to create a nutrient-dense pudding alternative that is delicious, but also healthy enough to enjoy as an anytime-of-day snack. There’s nothing like this in the market and I am so excited to bring modern consumers back to these childhood favorites.”
P.S. Snacks shared these plant-powered Chocolate, Salted Caramel and Raspberry Pudding snack cups at Expo East and is expected to launch the snack cups in Q4 2019. The pudding is Non-GMO Project Verified and Paleo certified, and free of: gluten, grains, dairy, soy, refined sugars and artificial flavors. With 50% less added sugar than other puddings in the market, P.S. Snacks drives a new wave of on-trend innovation as an unparalleled disruptor in the pudding set.
P.S. Snacks is launching the pudding on the heels of refreshing its Chocolate Chip, Peanut Butter and Fudge Brownie Cookie Dough products and packaging. The chickpea-based cookie dough snack line is currently in the market, primarily available in natural and specialty food grocers in the Mid-Atlantic region and sold online via ps-snacks.com. This cookie dough resonates with health-conscious consumers as a grab-and-go snack, a versatile substitute for bars, nut butter and yogurt. P.S. Snacks cookie dough is also plant powered and free of: gluten, grains, dairy, soy, refined sugars and artificial flavors.
About P.S. Snacks
Founder Nikki Azzara created P.S. Snacks as a platform for better-for-you treat alternatives – her favorite desserts made with unique, plant-based ingredients that are actually good for you. Problem solved! With the expansion into pudding, Nikki is diversifying the brand beyond just cookie dough, turning classic favorites into healthy snacks that can (and should) be enjoyed anytime-of-day.