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Love Good Fats to Debut New White Chocolate Truffle and Chewy Nutty Bars

BALTIMORE– Love Good Fats, the brand on a mission to spread the word that fat is back and sugar is out, will be debuting their brand new line of bars at this year’s Natural Products Expo East. Along with its new White Chocolate Truffle and Chewy Nutty Bars, the brand will also be showcasing its full line of current fan-favorite products including their shakes with its creamy, thick and rich formula and popular assortment of bars. The new product launch comes on the heels of Love Good Fats explosive success since entering the US market earlier this year as the brand continues to develop delectable better-for-you options for health-focused consumers to enjoy. Furthering its acclaim in the brand’s home market of Canada, Love Good Fats is currently the #2 brand on a sales per point of distribution basis. Attendees are invited to booth 8321 to taste their ridiculously delicious line of products and crush their cravings.

Love Good Fats prides itself in providing consumers with high quality low-carb, very low-sugar (1-2), and high-fat products that are made from clean, wholesome ingredients and their new products are no different. Their new White Chocolate Truffle bars are the latest sweet treat to join the brand’s current family of bars. Offered in two mouthwatering flavors, Cookies & Cream and Lemon Mousse, these tasty bars offer a soft, melt-in-your-mouth texture with a decadent taste that is simply to-die-for. Fans of their original bars will be delighted that these bars have the same unique truffle-like texture with a twist of rich, white chocolatey flavor. Also joining the roster of bars are the Chewy-Nutty bars, plant-based vegan options made with a delicious blend of healthy fats including nuts, seeds, coconut oil, MCT-oil, and more. The Chewy-Nutty bars are available in two flavors– Chocolatey Almond and Coconut Macadamia– and are perfect for those who enjoy a chewy texture with a light crunch.

Having debuted earlier in Canada, the Love Good Fats line of keto-friendly “fat shakes” will also be available for attendees to preview in its new, even creamier version now available in the USA. Loaded with 12-13 grams of fat, these shakes contain 4 grams of net carbs, are low in sugar (only 2 grams), and have no preservatives, additives, or sugar alcohols. The shakes are thick and creamy like a milkshake and can be mixed with your choice of milk or cream. The shakes will be offered in both a 13.4 oz container as well as a 8-pack of 1.34 oz single-serve packets for a convenient way to enjoy healthy fats while on the go.

All products are keto-friendly, non-GMO, gluten-free, soy-free, have no sugar alcohols and will leave you feeling satisfied and satiated. Love Good Fats new products including the White Chocolate Truffle bars, Chewy-Nutty bars, and Shakes will be available for purchase on the brand’s website as well as Amazon this month.

“Love Good Fats has found overwhelming success in the US this year and we are so thrilled to be showcasing all of the great products our talented team has been working so hard on these last few months,” said Suzie Yorke, Founder and CEO of Love Good Fats. “We now have an incredible line-up of 12 products available in both Canada and the USA. But our new line of products is just a taste of what Love Good Fats has in store for our fans. We look forward to bringing even more innovative low-carb, high-fat, and low-sugar products to educate consumers that fat is back, and sugar is out!”

In addition to its exciting launch of new products, Love Good Fats will be gearing up for a series of campaigns that will help increase brand visibility and reach new consumers on a national level. Beginning November 11, Love Good Fats will roll out a three-week national television campaign as well as a six-week digital campaign through social media. From December 2019 through Q2 in 2020, the brand’s marketing efforts will focus on developing a strong omni-channel media mix to include national and satellite television, social media, Google search, and YouTube.

Natural Products Expo East will take place at the Baltimore Convention Center from September 12-14, located at One West Pratt Street, Baltimore, MD 21201. For more information on Natural Products Expo East, please visit www.expoeast.com. For more information on Love Good Fats, please visit www.lovegoodfats.com.

About Love Good Fats

Founded in 2017, Love Good Fats is a Canadian brand whose line of 12 high-fat, low-carb, and low-sugar products took the market by storm with the launch of their popular assortment of bars. Love Good Fats is helping educate consumers on why fat is back, and sugar is out! Each of their ridiculously delicious products is loaded with good fats. Good fats provide energy, support metabolism, and act as a super fuel for the brain. Love Good Fats’ current product line includes their original dark chocolate-coated and plant-based bars, White Chocolate Truffle bars, Chewy-Nutty bars, and creamy Shakes to help crush cravings. Their keto-friendly products have 4-5 grams of net carbs and are gluten-free, soy-free, non-GMO, contain no artificial preservatives or sugar alcohols. For more information on Love Good Fats and their range of products, please visit www.lovegoodfats.com.

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