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Country Archer to Launch Two New Mini Beef Stick Innovations

SAN BERNARDINO, Calif.– Country Archer Jerky Co., the number one meat snack brand in the natural and specialty channels, will launch two new Mini Beef Stick innovations at Expo East: an on-the-go 3-Pack of meat sticks and an 8-Pack of individually wrapped meat sticks in a bag for bulk purchase. Both packs are ideal snacking solutions for busy, modern consumers craving convenience and real, premium ingredients. Expo East attendees will be the first to experience the delicious new Mini Stick Packs and are invited to visit booth #446 to learn more.

The new Mini Beef Stick 3- and 8-Packs further propel the momentum of Country Archer’s booming Meat Stick line. Having entered the clean meat stick category only two years ago, the brand’s meat sticks are growing at a rate of 280 percent,* and the Original Mini Beef Sticks are one of its most rapidly growing items in club channel and online. Country Archer is currently the fastest growing brand out of the top 25 meat snack brands in the U.S.**

“We’re excited to debut these new minis and make clean, high-quality meat snacks more accessible to a wider variety of consumers,” said co-founder and CEO of Country Archer, Eugene Kang. “Modern, ingredient-conscious consumers – especially millennial parents and working professionals – are looking for clean, tasty snacks that are portion controlled, satisfying, and easy to take on the go. We’re inviting these shoppers back to the category with our new Mini Beef Stick 3- and 8-Packs that directly serve their desire for healthand convenience.”

Country Archer Original Mini Beef Stick Packsare portable, portion controlled, shareable and fit easily into purses and lunch boxes.The new Mini Stick Packs are crafted with gourmet cuts of extra-lean, USDA-inspected 100 percent grass-fed and finished beef and are free of nitrites, MSG, gluten, antibiotics and added hormones. With five grams of protein, zero grams of sugar and only 50 calories per stick, the packs are perfect for carb- and sugar-conscious consumers, as well as those seeking a Paleo and Keto Certified snack. MSRP for the 3-Pack of Original Mini Beef Sticks is $2.99 and MSRP for the 8-Pack of Original Mini Beef Sticks is $7.99.

The Mini Stick Packs follow Country Archer’s recent launch of four new, bold meat stick flavors: Chorizo Beef & Pork, Hatch Chile Turkey, Maple Pork and Pineapple Pork. The clean protein snacks are Paleo and Keto Certified or friendly, and feature little to zero grams of sugar as a result of mouthwatering, naturally sweet dates.

*During latest 52 weeks vs. year ago in MULO according to the SPINS-IRI database (period ending July 14, 2019).

**During latest 52 weeks vs. year ago in MULOC+Natural+Speciality according to the SPINS-IRI database (period ending July 14, 2019).

About Country Archer Jerky Co.

Country Archer Jerky Co. is a leading producer of delicious real-ingredient jerky and meat sticks. The number one jerky brand in the natural and specialty channels,Country Archer crafts all its meat snacks with high-quality, premium and clean ingredients. Made for outdoor adventurers, busy parents, athletes and all of the everyday doers who want more from their food, Country Archer pushes the envelope with innovative and mouthwatering flavors, high protein content and responsibly-sourced, real ingredients. The brand supports sustainable farming practices, including sourcing its protein from grass-fed and finished pasture-raise cattle that are never confined to feed lots. Each meat snack is crafted with gourmet cuts of extra-lean, USDA-inspected 100 percent grass-fed and finished beef, tender antibiotic-free turkey and pork. All Country Archer products are free of nitrites, MSG, gluten, antibiotics and added hormones. Country Archer meat snacks are available at fine retailers nationwide, including Starbucks, Whole Foods Market, Sprouts, Costco, The Fresh Market, Wegmans, Walmart, Target, Kroger, Albertsons, Safeway, Walgreens, 7-Eleven, and more. To learn more about Country Archer, visit www.countryarcher.com, ‘like’ us on Facebook, or follow us on Instagram or Twitter.

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