Taza Chocolate To Debut New Look and 3 Wicked Dark Bars at Expo West

SOMERVILLE, Mass. — Taza Chocolate is ready to amaze Expo West attendees with bold new developments in their popular Amaze Bar line of stone ground dark chocolate bars.

Incredible flavor combos and bold stone ground texture make Taza Chocolate’s Amaze Bars a chocolate experience unlike any other.  Now, an exciting new package creates an attention-grabbing color block on store shelves, and lets Taza’s unique value proposition shout loud & proud! Co-founder and Chief Design Officer Kathleen Fulton says, “I wanted to use simple illustrations and bold colors to capture what we do at Taza—we use simple, quality ingredients, and stone grind them to make seriously good chocolate!” New packaging for all Amaze Bar SKUs will be shipping by March 1.

Taza will also be showcasing three new Amaze Bars inspired by the skyrocketing popularity of their best-selling ultra-dark chocolate bar: 95% Wicked Dark.  Joining the Amaze line are 95% Wicked Dark with Toasted Coconut, 95% Wicked Dark with Ginger, and 95% Wicked Dark with Toasted Quinoa.

Why has Wicked Dark been a runaway success? Taza Co-founder and CEO Alex Whitmore explains, “Our stone ground chocolate process creates incredible bold flavor, totally different than highly processed chocolate.  We use traditional stone mills to grind our cacao, which captures the natural fruity notes in our beans.  That means we can dial back the sugar and make delicious chocolate that’s 80%, 85%, and even 95% dark, and it tastes bright and bold, not bitter. Today’s consumers want less sugar, but they don’t want to sacrifice taste!”

In addition, two existing Amaze Bars, Raspberry Crunch and Cacao Crunch, have delicious new formulations. Instead of cacao nibs, the “crunch” now comes from popular, protein-packed puffed quinoa. Raspberry Crunch has also increased from 60% to 70% cacao, in response to growing consumer demand for darker chocolate.

Amaze Bars, like all Taza Chocolate products, are Certified USDA Organic, Direct Trade Certified, Non-GMO Project Verified, Certified Gluten Free, dairy free, soy free, vegan, and kosher.

Taza has become one of the top Natural chocolate brands.  They will also be showcasing their new Dark Bark line of snacking chocolate, which features 80% dark chocolate and crispy puffed quinoa, and just 6-7 grams of sugar for most flavors.  Dark Bark comes in convenient re-sealable stand-up pouches and is available in five flavors: Sea Salt & Almond, Toasted Coconut, Pumpkin Seed, Coconut Almond, and Peppermint.

Visit the Taza team and sample the new bars at Natural Products Expo West, Booth N819, Anaheim Convention Center North Halls, Anaheim, CA, March 8-10, 2018.

About Taza Chocolate

Taza Chocolate makes organic, stone ground chocolate from bean to bar. At their Somerville, MA factory, chocolate makers stone-grind organic cacao beans into perfectly unrefined, minimally processed chocolate with seriously bold flavor and texture. All Taza Chocolate is Certified USDA Organic, Non-GMO Project Verified, Certified Gluten Free, dairy free, soy free, vegan, and kosher.

Taza is a pioneer in ethical cacao sourcing. They were the first U.S. chocolate maker to establish a third-party certified Direct Trade Cacao Certification program. They maintain direct relationships with cacao farmers and pay a premium above the Fair Trade price for exceptional cacao. To learn more, please visit or find Taza on Facebook, Instagram, Twitter, and Pinterest.


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