BALA CYNWYD, PENN. – Love Beets, USA, the brand of premium, all natural, ready-to-eat beet products, has hired Chris Horrell to its sales team. Horrell brings 6 years of commodity produce sales experience with Ayco Farms, where he had great success building business in both new accounts and the existing.
“We are excited to have Chris on board with Love Beets. He brings to our organization great experience and a passion to carry our brand’s values. We look forward to exciting success in the West for Love Beets,” said Love Beets’ General Manager, Joe McGuire. Horrell will be based in the Western Region and will be actively managing the Love Beets’ brand in all channels of distribution, including both retail and foodservice.
“I am truly honored to be working with the Love Beets team. They have a great product line with a significant following and are a brand with continual innovation and new concepts,” said Horrell. Reemphasizing focus on the West Coast while launching U.S.-grown beet production in early 2016 at Love Beets’ new Rochester, NY facility comes as part of Love Beets’ greater positioning as a truly national brand and as America’s beet experts.