Biena Chickpea Snacks Launches Brand Redesign Amid Rapid Growth

BOSTON–(BUSINESS WIRE)–In an effort to match the bold flavor and taste appeal of its chickpea snacks, Biena announces a redesign of its brand. The new bright, bold and clean look translates to the company’s protein-packed snack pouches as well as its website (, which is getting a long-awaited facelift and content upgrade, scheduled to go live by July 31.


“Our new look matches the full-flavored nature of our snacks and brand personality,” said Poorvi Patodia, Biena’s CEO and founder. “As the better-for-you snack world expands and people get more adventurous with their tastes, we want our flavorful snacks to stand out on the shelf.”

The new bright and bold packaging showcases larger transparent windows to see the chickpeas inside. The pouches illustrate notable cues that speak to each flavor, like honeycombs for the Honey Roasted variety or a skewer for Barbeque.

The new website will boast the same bright colors and personality, as well as showcase more content on a revamped blog from Patodia, industry influencers and health experts. The goal is to engage readers with additional snack ideas, recipe creations and education around chickpeas.

Biena’s redesign comes at a time of skyrocketing growth for the company. The chickpeas started appearing on Target shelves across the country this month, representing a new wave of business accounts, which also includes Sprouts Farmers Markets, Hannaford and Shop Rite. Patodia says that market penetration is on the fast track with the brand’s distribution growing from 200 stores in January 2014 to nearly 4,000 in June 2015.

“Building this brand over the last few years – and re-inventing the way people think about chickpeas – has been an incredible experience,” said Patodia. “It’s gratifying to see our fans support the brand. We’re running on all cylinders to keep our fans and retailers happy and stocked with tasty high protein snacks.”

The flavorful Biena Chickpea Snacks line is Non-GMO Project verified, gluten-free and packed with protein and fiber. The chickpeas have 70 percent less fat than nuts and are also an alternative to chips.

About Biena Foods
Biena Foods is a healthy snack food brand that specializes in deliciously crunchy, all-natural chickpea snacks. Visit Biena onFacebook and Twitter for product information, updates and news. Biena Foods can also be found online at

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