Expo West
Our BevNET and Nosh teams are covering the latest news and updates from Natural Products Expo West, the biggest trade show of the year for the natural and organic industry. Stay updated on new brands and product releases by following our coverage here and on social media.
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Featured Expo West Content
Expo West 2025: How Kuli Kuli ‘Failed Our Way Forward’
Lisa Curtis launched Kuli Kuli a little over a decade ago to introduce the green superfood moringa into more American diets. Her mission continues with a refreshed brand identity rolling out across 11,000 stores nationwide amid a period of “unprecedented” growth for the supplement brand.
‘Category Is On Fire’: Meat Snack Makers Go Deeper In Sticks
Meat snack makers are leaning deeper into sticks as better-for-you brands grow distribution out of natural and into other retail channels.
CPG Week: Fear & Loathing At Expo West
The annual Natural Products Expo West trade show happens this week and the podcast team gathers to discuss what they are looking out for at this year’s show.
Additional Content
Expo West: A Chat With TRUFF’s New CEO
Esi Seng, former CEO of Tate’s Bake Shop, recently joined truffle-enhanced condiment producer TRUFF as CEO. At Natural Products Expo West, she chatted with Nosh about what drew her to the SKYY Partners-backed company, her plans for increasing brand visibility and accessibility, and what she hopes to achieve in her first year heading up TRUFF.t
Expo West: New Condiments and Cooking Staples Debut
An array of elevated pantry staples, salad dressings and sauces launched at Natural Products Expo West, offering convenience with a premium twist. Several options featured “no seed oil” callouts, underscoring a growing consumer preference for avocado oil and extra virgin olive oil.
Expo West: Archer Unveils Its New Look
At Natural Products Expo West this year, Archer (formerly Country Archer Provisions) CEO Eugene Kang spoke about the brand’s journey of reworking its look.
Expo West Rebrands: Unbun, Catalina Crunch, Seattle Chocolate & More
Though Expo West is a popular launch platform for new products, the show also serves as a sneak peek of companies’ rebrands and packaging refreshes for existing products and formats.
Expo West: Catching Up With Caulipower’s New CEO
Industry veteran Tyler Ricks assumed leadership at Caulipower less than one year ago. At Natural Products Expo West, he sat down with Nosh to discuss his key objectives for growing the frozen foods business while maintaining profitability and fending off emerging competition.
New Products: Frozen Finds at Expo West
Frozen food makers are expanding into new segments, rolling out restaurant-quality dishes and adding snackable options. At Natural Products Expo West last week, Caulipower debuted a pickle-inspired pie, Mason Dixie Foods added breakfast burritos, and Deep Indian Kitchen unveiled dumplings.
CPG Week: Hot Takes From Expo West
The CPG Week team is back from Expo West discussing all the new things they saw at the yearly natural food tradeshow.
Expo West: Trending Flavors, Indian Cuisine and Clean Convenient Meals
The Nosh team’s latest recap of Natural Products Expo West touches on trending flavors, cuisines and product formats. Also, Upton’s Naturals debuts a new look, more brands transition away from seed oils, and international private labelers launch branded consumer goods for the U.S. market.
Expo West: Refreshes and Reformulations, Much Ado About Dates and More
If Natural Products Expo West was a sign of what’s to come, then brands will be hunkering down on innovation and opting to put resources into improving existing products, creating stronger brand identities and iterating hero offerings for alternative channels such as foodservice.
Expo West: Protein Balls, Pasta, Plant-Based Eggs and ‘Paw Patrol’
The Nosh team hit the aisles of the Anaheim Convention Center for another ashwaganda-packed day at Natural Products Expo West. Here’s a digest of more news, observations and trends spotted at the event.