Expo West
Our BevNET and Nosh teams are covering the latest news and updates from Natural Products Expo West, the biggest trade show of the year for the natural and organic industry. Stay updated on new brands and product releases by following our coverage here and on social media.
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Featured Expo West Content
Expo West 2025: How Kuli Kuli ‘Failed Our Way Forward’
Lisa Curtis launched Kuli Kuli a little over a decade ago to introduce the green superfood moringa into more American diets. Her mission continues with a refreshed brand identity rolling out across 11,000 stores nationwide amid a period of “unprecedented” growth for the supplement brand.
‘Category Is On Fire’: Meat Snack Makers Go Deeper In Sticks
Meat snack makers are leaning deeper into sticks as better-for-you brands grow distribution out of natural and into other retail channels.
CPG Week: Fear & Loathing At Expo West
The annual Natural Products Expo West trade show happens this week and the podcast team gathers to discuss what they are looking out for at this year’s show.
Additional Content
David Dobrik Digs Into the Details on His New Snack Brand Wavers
Influencer David Dobrik first got into the food business in 2022 via his on-premise pizza chain Doughbrik’s. Now, the YouTuber star and his company are in the snack aisle with Wavers, a brand of better-for-you snack crisps.
Eat Just Lays Out Plant-Based Chicken Strategy
Eat Just co-founder and CEO Josh Tetrick spoke to Nosh at Expo West about the company’s new plant-based chicken product.
How Tia Lupita is Bringing Mexican Flair to the Condiment Aisle
Vilore Foods-owned Tia Lupita is betting big on sauces as the next frontier of Mexican-inspired flavor. The brand debuted two new product lines at Expo West 2026: Mexican Barbecue Sauces and Creamy Hot Sauces.
Inside Goodles’ Mission To Bring Back Mac
Goodles is bringing incremental growth to the segment with its high-protein, high-fiber formulations, playful branding and elevated flavor profiles.
How Chomps Is Creating New Opportunities With Chicken
Chomps explains why its expansion into chicken sticks opens up new opportunities for the brand to grow in families’ pantries.
Guillermo’s Salsa Celebrity Founder Shares Brand Ambitions
Late-night television personality Guillermo Rodriguez showed off his new namesake salsa brand at Natural Products Expo West.
Retail-exclusive Guava Passion Dole Whip Leads Dole’s Tropical Flavor Push
Hot on the heels of its inaugural trend report, Dole Packaged Foods is pushing further into tropical flavors with a collection of new retail offerings designed to meet growing demand for a “sensory getaway.”
Collagen Rides Functional ‘Hype-Train’ Into Food Concepts
Collagen was seen in multiple food concepts at Expo West this year, demonstrating it was still in demand as a functional ingredient.
Editors Talk Trends and Takeaways From Expo West
Reporting live at Natural Products Expo West in Anaheim, Calif., Nosh managing editor Monica Watrous and BevNET managing editor Marty Caballero highlight key themes and insights, from the development of the coconut water category to the proliferation of beef tallow and more.
Pro Athletes Debut Creatine-Infused, NSF Certified Protein Bars and Shakes
Once confined to sports nutrition powders and gummies, creatine is pushing its way into the mainstream in new formats, as a growing number of health-conscious consumers recognize the functional ingredient’s benefits for everyday health.