CPG Week Podcast

In this episode: On this episode of CPG Week, the podcast team talks expensive energy drink-themed accessories, IFT First and the latest legal quandary for Logan Paul’s drink brand, PRIME. Senior reporter Lukas Southard was in Chicago last week for IFT First where he got an inside look at how trends are incubated by suppliers and tells his co-hosts about the innovative new products on display. Later in the show, senior reporter Brad Avery discusses the new lawsuit filed against PRIME and what it might mean for the company. Show Highlights: 0:30 – What makes formal attire functional? According to 5-Hour Energy, its caffeinated cufflinks. Learn what Brad thinks about the energy drink’s most recent marketing campaign. 2:30 – Lukas explains what he learned at the Institute of Food Technologists’ yearly expo and how ingredient suppliers shape many of the food trends we see in the market. He explains how weight loss solutions, sweetener alternatives and plant-based ingredients were on full display. 5:50 – From fortified honey to baobab seed pod powder, Lukas tells the team about new products on display at the show before talking about how tracing, certifications and clinical studies were also highlighted at the show. 8:30 – PRIME is in legal hot water again. Brad talks about how the drink maker has raised the ire of the U.S. Olympic Committee and how it is another legal issue facing the insurgent hydration and energy brand. About the CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts

On this week’s show, NOSH editor Carol Ortenberg, reporter Adrianne DeLuca and editor-in-chief Jeff Klineman drum up some girl dinner alternatives and run down recent legislative and M&A news from the plant-based sector. Later, Adrianne chats with Tony’s Chocolonely Mission Guardian Anne-Wil Dijkstra about why the company put a new corporate structure in place to protect its mission. Dijkstra also provides advice about how emerging impact-driven brands can take steps to secure the success of their own mission. Show Highlights: 01:05: Girl Dinner or Dad Bod Dinner? Hear the NOSH team’s take on the new TikTok trend, how it is showing up on e-commerce platforms and the opportunities they see for CPG brands to latch onto. 07:33: Between the introduction of the PLANT Act to Congress and the sale of Alpha Foods, plant-based industry news has been plentiful this week. The team runs through some highlights of the new legislation and key details about Alpha’s sale. 18:19: It’s been two months since Tony’s Chocolonely implemented an independent, legally binding corporate structure to protect its mission to improve the cocoa supply chain. Anne-Wil explains the motivation behind that effort and how it will evolve as Tony scales its impact. 28:16: Open-sourced processes and ideas are also at the heart of the chocolate maker’s mission. Listen in to hear Anne-Wil’s take on when emerging brands should look to lock in their impact goals and why she believes they can do so even with limited resources. “You need growth to inspire others – for that you need to have a commercially successful business case. It doesn’t have to be “or”… Money is a means to go towards your vision. We need a world with profitable organizations that have a positive impact. That’s how we change the world for the better.” -Anne-Wil Dijkstra About The NOSH Podcast The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts

This week on the NOSH Podcast, Carol Ortenberg, Jeff Klineman, Adrianne DeLuca and Lukas Southard sit down to discuss celebrity branded coffee, a resolution to Miyoko Schinner’s battle with her former company and new (but veteran) leadership taking over Ben & Jerry’s. In the interview, Carol speaks with Jorge Gaviria, CEO and founder of Masienda, and its creative director Daniel Klein about how the company’s focus on video and storytelling has fueled new growth in customer acquisition and retail placements — and led to several James Beard award nominations this year. In this episode: 1:20 – The team starts the podcast with a conversation about celebrity-backed coffee brands in light of Millie Bobby Brown’s announcement that her cosmetics brand Florence By Mills had released branded coffee. 8:35 – Carol explains the recent update (and seemingly end) to the legal battle between Miyoko Schinner and her former vegan cheese brand. 10:50 – Lukas talks to the team about the leadership change at Ben & Jerry’s and what it says about the brand’s legacy and future in the premium ice cream category. 17:00 – In the interview this week, Carol spoke with CEO and founder of Masienda Jorge Gaviria, and the company’s creative director Daniel Klein about the company’s digital marketing strategy of focusing on film. 22:15 – Gaviria talks about how the brand’s change in content strategy to longer form videos helped build customer acquisition. 25:08 – Klein explains his journey with the company and how video became a big part of not only telling Masienda’s story but telling the story of scaling sustainability among farmers in Latin America. 34:00 – Gaviria discusses how the brand’s videos and D2C strategy has allowed Masienda to go nationwide in Whole Foods Market and establish its retail presence.   “This is a testament to how global of a culture we’re in right now. Bad Bunny is the highest grossing artists of all time — [and] he doesn’t do interviews in English, he literally just speaks Spanish…The times have changed, and have really embraced this deeper dive into cultures that maybe don’t reflect your own, but are fascinating and deserve representation.” -Jorge Gaviria, Masienda CEO and founder “Masienda has always been a brand with a lot of integrity and beauty in the work that they do. And we try to make that clear also in the video that we present.” – Daniel Klein, Masienda Creative Director of Film and Video   About the NOSH Podcast The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts