CPG Week Podcast
The CPG Week Podcast is your go-to resource for industry insights, expert advice, and community discussions tailored to CPG professionals. Join us to hear from brand founders, retailers, investors, and industry partners on retail success, consumer trends, social media strategies, and more. Stay ahead in the fast-paced world of consumer goods.
Podcasts
May 15, 202510 mins
CPG Week: Meati and Beyond Meat Go From Sizzle to Fizzle. Plus, Danone’s Latest Deal
In this episode:
On this episode, the CPG Week podcast team digs into the declines of two prominent plant-based brands before discussing the acquisitions of Mary’s Gone Crackers and Kate Farms. Next, the hosts highlight the latest celebrity to launch a coffee brand. (Maybe a hot sauce would have been more appropriate?).
Show Highlights:
0:15 – The team kicks off the podcast discussing the downfall of mycelium meat maker Meati, who is reportedly selling for $4 million – after raising a total of $450 million during its lifespan. Nosh managing editor Monica Watrous provides a rundown of recent events that led to this point.
2:15 – Beyond Meat is also on the backburner. The plant-based patty purveyor recently secured $100 million in debt financing after a particularly brutal quarter that saw U.S. retail and foodservice sales declining by double digits.
5:00 – Senior reporter Brad Avery unpacks the sale of gluten-free pioneer Mary’s Gone Crackers to a Dare Foods subsidiary. What does it mean for the company going forward?
5:55 – Danone has struck a deal for Kate Farms, a maker of plant-based baby formula. The French dairy giant expands its reach into a new segment of the market. Brad discusses why the acquisition is consistent with Danone’s recently stated goals.
6:55 – Red Hot Chili Peppers frontman Anthony Kiedis is launching a coffee business (and speaking at BevNET Live!), Mid-Day Squares co-founder Jake Karls can finally eat his brand’s products, and Pepsi is playing dirty in Coke’s backyard.
About CPG Week
CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.
New episodes are released every week. Send us comments and suggestions anytime to [email protected].
Subscribe on Apple Podcasts
ListenMay 8, 202512 mins
CPG Week: Why Did Guayakí Get A Name Change? Plus, Weed’s Web-Based Approach
In this episode:
On this episode of CPG Week, senior reporters Brad Avery and Lukas Southard walk through the biggest news items of the week. The reporters discuss Guayakí’s rebrand to Yerba Madre, how intoxicating hemp brands have leveraged DTC to grow and a pair of recent earnings reports showing a slow start to the year. Brad and Lukas finish up with a welfare check on Free Bird founder Jay Williams after a playfully disturbing post on LinkedIn.
Show Highlights:
0:20 – Say bye to Guayakí and hello to Yerba Madre. Brad runs through his recent conversation with Yerba Madre (formerly Guayakí) CEO Ben Mand about the rebrand and how it reaffirms the tea maker as the flagbearer for yerba mate in the U.S.
2:30—Lukas updates Brad on the most recent regulatory wins and losses for the intoxicating hemp beverage category. The two discuss how the category is growing online amid a push for closer alignment with beverage alcohol.
6:30 – Ghost has been sued by Mondelēz, which claims that the energy drink brand cannot use the trademarks for Sour Patch Kids, Oreo, Swedish Fish and Chips Ahoy after being acquired by Keurig Dr Pepper.
8:00 – Lukas runs through Celsius’ “slow start” to the year with its Q1 earnings. Brad chimes in with Black Rifle Coffee’s latest quarterly earnings, also representing lower revenue growth.
9:45 – On a lighter note, the duo discusses a comical post from Free Bird canned water’s founder Jay Williams about a recent run-in with McDonald’s Hamburglar.
About CPG Week
CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.
New episodes are released every week. Send us comments and suggestions anytime to [email protected].
Subscribe on Apple Podcasts
ListenApril 10, 202517 mins
CPG Week: Tariff Turmoil For Small Brands
In this episode:
This week, the podcast team is turning its attention to how small brands are navigating tariff turmoil. The CPG Week podcast hosts talked with several food and beverage founders about the issues most pressing for their respective businesses amid the rapidly changing environment. From pulling back on trade spend to changing packaging solutions and tariff-related spring sales, emerging brands are getting creative in how they plan to survive a potentially protracted period of import taxes.
Show Highlights:
0:30 – Is Pirate’s Booty on its way back to its founder Rob Ehrlich? At the moment, the brand appears to be staying under Hershey ownership, but Ehrlich continues his nearly two-year campaign hinting that it will be back in the Vegan Rob’s portfolio.
4:15 – Tariffs are all the rage right now, but how are small food and beverage brands dealing with added costs? Senior reporter Brad Avery explained what Just Ice Tea founder Seth Goldman said about his company’s moves to ease the burden of new import taxes.
7:00 – The dynamic nature that tariffs have been announced to the public has caused not only uncertainty but also a fear that demand shock will cause prices to rise steeply.
10:30 – Packaging is a major concern for CPG entrepreneurs because much of it comes from China, which is facing over 100% tariffs currently. For many brands, pivoting to a domestic supplier is not available, leaving limited options to counter elevated costs.
14:00 – There are only so many ways to squeeze cost-savings out of a startup’s supply chain, especially when many of these costs are being felt weeks or months after orders were made.
About CPG Week
CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.
New episodes are released every week. Send us comments and suggestions anytime to [email protected].
Subscribe on Apple Podcasts
ListenFebruary 6, 202516 mins
CPG Week: The Long Tail Of Tariffs’ Impacts
In this episode:
Remember the U.S. craft distillers’ consternation over a potential trade war? The CPG Week team is joined by BevNET Editor-in-Chief Jeff Klineman to understand how tariffs are impacting nearly all of the CPG industry after a whirlwind Monday paused the 25% import taxes on Mexican and Canadian products.
After a quick discussion about Super Bowl food and beverage choices, the group unravels how CPG brands from spirits to food makers to contract manufacturers are preparing for an uncertain future.
Show Highlights:
0:30 – This Sunday marks the annual February tradition of drinking beer and eating Buffalo wings while watching advertisements and famous musicians perform in the middle of a field (plus a bit of football). The group discusses whether they will be noshing on Kansas City BBQ or Philly cheesesteaks during the Super Bowl.
4:20 – Jeff explains why tariffs are an especially important topic for many U.S. CPG brands. He explains that it is not just concerning from a cost perspective but also impacts the long-term sales of American products abroad.
7:30 – It goes deeper than raw ingredient sourcing for many brands but reverberates in other aspects of manufacturing like the equipment and machine parts that U.S. suppliers buy from China, Mexico and Canada.
9:30 – Brad talks about how potential tariffs could impact U.S. producers with aluminum pricing which is largely sourced from China and Canada.
11:00 – How are international brands reacting to the looming trade war? Some Canadian startups are weighing moving operations to the U.S. Jeff shares insights from supply chain experts about how brands can adapt to a fluid import environment.
About CPG Week
CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.
New episodes are released every week. Send us comments and suggestions anytime to [email protected].
Subscribe on Apple Podcasts
ListenJanuary 23, 202518 mins
CPG Week: Fancy Food and Buzz-Free Booze
In this episode:
In this episode, the CPG Week podcast team discusses the emerging trends spotted on the show floor at the final Winter Fancy Food Show and why the Specialty Food Association is replacing the long-running tradeshow with a new event next year. Then, the group talks about the adult non-alcoholic beverage category, including sales data and standout brands.
Show Highlights:
0:30 – Nosh managing editor Monica Watrous recaps the trends from the Winter Fancy Food Show and explains why the Specialty Food Association is retiring the event after a nearly five-decade run.
10:00 – Senior reporter Lukas Southard discusses his Damp January and shares NIQ data on the adult non-alcoholic beverage category.
11:45 – Senior reporter Brad Avery details his experience with the growing sober-curious movement and highlights a mass market retailer expanding its assortment of booze-free beverages.
13:50 – The group debates the pronunciation of a new celebrity-founded brand in the near-beer segment.
15:40 – The Surgeon General denounces alcohol as “one of the leading preventable causes of cancer.” Will this lead to a decrease in consumption?
About CPG Week
CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.
New episodes are released every week. Send us comments and suggestions anytime to [email protected].
Subscribe on Apple Podcasts
ListenNovember 21, 202412 mins
CPG Week: Dairy Drama Hits Lifeway Foods And Ben & Jerry’s
In this episode:
On CPG Week, the podcast team talks about Danone’s repeated attempts to acquire kefir brand Lifeway Foods and a pending lawsuit pitting an ice cream brand against its parent company.
The podcast begins with a conversation about Pizza Hut, tomato wine and why Nosh managing editor Monica Watrous has a soft spot for the pizza chain’s salad bar. The team goes on to discuss Danone North America’s offers to acquire kefir brand Lifeway Foods and how it relates to the family battle surrounding the company. Then, the hosts discuss a lawsuit filed by Ben & Jerry’s against its owner, Unilever.
Show Highlights:
0:30 – The group discusses the potential drinkability of Pizza Hut’s Pizza Wine launch and Brad’s love of banana pepper and pineapple-laden pies.
3:30 – Lukas explains the back-and-forth that has taken place in the last two months between Lifeway Foods and its minority shareholder Danone North America, which has offered two bids to acquire the kefir brand.
5:15 – Brad provides some background on the feud between Lifeway’s controlling family, the Smolyanskys.
7:15 – The team discusses why Lifeway Foods thinks Danone’s offers are undervaluing the probiotic dairy company. (Since recording the episode, Lifeway has rejected the second acquisition offer).
9:00 – Monica describes why Ben & Jerry’s Ice Cream is suing its parent company Unilever and how it sets up a fraught conversation over business versus mission in relation to the war in Gaza.
About the CPG Week
CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.
New episodes are released every week. Send us comments and suggestions anytime to [email protected].
Subscribe on Apple Podcasts
ListenOctober 3, 202419 mins
CPG Week: Deceptive Labeling & Class Action Lawsuits
In this episode:
On CPG Week, the podcast team talks about a number of lawsuits across food and beverage including another chapter in the PB&J wars and a couple deceptive labeling complaints for growing brands.
Nosh managing editor Monica Watrous kicked off the episode highlighting her hometown football team’s star athletes’ various food and beverage brands. The podcast hosts go on to talk about the bubbling battle between J.M. Smucker’s Uncrustables brand and emerging competitor Chubby Snacks. Then, senior reporter Lukas Southard explains why a three-year-old class action lawsuit against Flowers Foods’ Dave’s Killer Bread is back in the news, before the team discusses the latest lawsuit to hit better-for-you soda brand Poppi.
Show Highlights:
0:30 – Starting with the Kelce brothers’ Garage Beer brand and moving onto their “Kelce Mix” cereal in partnership with General Mills, the group talked about athlete-endorsed food and beverage and why electrolytes might not belong in RTD coffee.
4:00 – The team discusses the most recent lawsuit from J.M. Smucker aimed at Chubby Snacks and why it relates to “healthy” food labeling.
10:00 – Senior reporter Lukas Southard explains what is happening with a multiyear class action lawsuit against Dave’s Killer Bread’s protein claims and why there seems to be more of these types of cases being brought against CPG brands. Hint: There’s one law firm throwing a lot of fuel on the fire.
12:15 – Senior reporter Brad Avery relates this all to soda maker Poppi’s multiple deceptive labeling lawsuits leading to a discussion about how much these various lawsuits relate to the products’ perceived health benefits and how much that is driving sales.
About the CPG Week
CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.
New episodes are released every week. Send us comments and suggestions anytime to [email protected].
Subscribe on Apple Podcasts
Listen





