Wonderful Pistachios

In this week’s notable new products roundup, Amy’s Kitchen unveils a new multipack frozen burrito format, Wonderful Pistachios makes its first flavor addition in nearly a decade and Noble Made releases a new Whole Foods-exclusive sauce.

The iconic “Get Crackin’” campaign that helped Wonderful Pistachios become a household name is back! America’s #1 Nut, Wonderful Pistachios, will feature nostalgic talent alongside some of the latest trends to relaunch Get Crackin’ and celebrate the unique ways people enjoy cracking open and eating pistachios.

With everything from an angry and animated tortoise to a TikTok Tastemonial challenge, these latest activations have embraced a variety of brand building tactics including user-generated content and a unique group of brand ambassadors.

This year’s Forbes list of the top wealthiest self-made women featured four founders, leaders and executives behind some of CPG’s most notable brands. Released this week, the full list includes 100 of the top female entrepreneurs and executives, two-thirds of which either founded or cofounded their company and 26 who have served as CEOs.

In Spring 2021, Wonderful® Pistachios will launch two additions to its successful Wonderful Pistachios No Shells product line—BBQ and Sea Salt & Vinegar, both tried and true flavors that will appeal to snackers every day. 

Wonderful Pistachios introduced two new flavors to its Wonderful Pistachios No Shells offerings—Chili Roasted and Honey Roasted—two distinctive flavors that allow the brand to reach two contrasting categories of snacking fans; those seeking heat, and those who enjoy a sweet escape.