Notable New Products: Sloppy Joseph Sauce & White Truffle Potato Chips

In this week’s notable new products roundup, Amy’s Kitchen unveils a new multipack frozen burrito format, Wonderful Pistachios makes its first flavor addition in nearly a decade and Noble Made releases a new Whole Foods-exclusive sauce.

Noble Made

Noble Made has expanded its portfolio of sauces and seasonings with the launch of its new Less-Sugar Sloppy Joseph Skillet Sauce. Available online and at Whole Foods Market, the tomato-based topping is crafted with tomatoes and apple cider vinegar and contains 4 grams of sugar per serving. The new offering retails for a suggested retail price of $6.99 per 8.9 oz. jar.

The Laughing Cow

Cheese producer The Laughing Cow has unveiled limited edition, pop culture-inspired colorful packaging designs for its iconic wedges. The brand’s Creamy Cheese Wedges will begin to roll out with the new eye-catching pack at retailers nationwide and be available through the end of October for a SRP of $3.79 to $4.99 per 8-wedge round. The container will feature a QR code that consumers can scan to nominate aspiring comedians for a chance to win a Sweepstakes cash prize of $20,000.

Urbani Truffles

Urbani Truffles has released an organic range of truffle-infused snacks and pantry staples including Black Truffle Sauce, White Truffle Sauce, Black Truffle Honey, Summer Truffle Carpaccio, Porcini Mushrooms Sauce, Black Truffle Extra Virgin Olive Oil, White Truffle Extra Virgin Olive Oil and White Truffle Potato Chips. The line is Non-GMO Project verified and both of the brand’s white and black truffles are Organic certified.

Amy’s Kitchen

Organic and natural frozen food maker Amy’s Kitchen has boxed up one of its best-selling products into a new multipack format. The new Multipack Burritos will come in 2 SKUs – Bean, Rice & Cheese Burrito and Non-Dairy Bean & Rice Burrito – with four units per pack. The new format will be available for an MSRP of $12.99 and are rolling out to retailers nationwide this month including Amazon Fresh, Instacart, and Kroger.

Wonderful Pistachios

For the first time in over a decade, Wonderful Pistachios is adding to its lineup of in-shell pistachios, launching a new Seasoned Salt flavor. The nuts are coated in a mix of garlic, onion and paprika and are available in 14 oz. and 40 oz. bags in retailers nationwide. Over the past few years, Wonderful’s flavor innovation has been focused on its No Shells line, and the new release is designed to drive incremental sales to the nut category.