That's it.

Fruit bar and snack brand That’s it. has landed its Fruitola (read: fruit granola) in Costco stores across the Midwest and Southeast.

That’s it. is excited to announce the launch of its latest product line, Organic Energy Coffee Mini Bars and Dark Chocolate Espresso Truffles, available at Thrive Market.

Fresh granola bar maker Mooski is reaching new regions after inking deals with Foxtrot, Fresh Thyme Market and Central Market over the past two months. Check out the full roundup for distribution updates from Cometeer, Voyage Foods, Stumptown and That’s it.

Through its new partnership with Fresh Thyme, New York-based cereal brand OffLimits had added 73 new doors, bringing its total nationwide door count to 150. The partnership marks the formerly direct-to-consumer brand’s first natural grocery chain placement.

After a successful first year of operation, refugee-employment initiative UNSTUCK has announced a slew of new partnerships and co-branded SKUs to support its growing supplier network which is composed of companies committed to hiring refugees, helping them economically integrate into their new host community.

Caffeine is perhaps the original functional ingredient, with coffee and tea battling sleep-derived mornings and afternoon slumps for generations. Over recent years, demand has continued to surge, with the rise of RTD coffee and highly caffeinated energy drinks and shots making it even easier for consumers to get their caffeine fix. Food brands are trying to get in on this energy action, taking cues from beverage companies and stepping up their use of caffeine as an ingredient.

With a slew of new product lines over the past few years, That’s It is working to prove that it’s more than just a fruit-based bar brand. As part of its goal to create a plant-based snacking platform across several categories, the brand this month debuted a new energy bar line called Keto Kick, which it hopes will further expand its reach to new consumers.

The lawsuit claims the brand misleads consumers with its front-of-pack design, and now the suit is driving many industry leaders to question what are the most effective ways to deploy clean label marketing strategies.

Front-of-pack “clean labels” have become one of the most important ways for brands to demonstrate their whole food characteristics. But it’s also becoming a source of legal tension.