Gourmet Beef Biltong
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In this video from the 2019 NACS show in Atlanta last week, NOSH Senior Reporter Beth Kaiserman talked with Jaxie Alt, CMO of Stryve Biltong, about educating consumers, innovations in the jerky space and how Stryve’s colorful rebranding can capture protein-hungry consumers.
Meat snack producer Stryve doesn’t just want to be the country’s leading biltong brand; it wants to be the manufacturer of choice for the growing category. The company last week announced the close of a $16.5 million round of funding to not only grow its own brand but to grow its manufacturing facilities as well.
Stryve Biltong announced today the launch of the first ever Trail Mix with Beef Biltong in the United States. This groundbreaking snack is part of Stryve’s robust innovation pipeline.
With the rise of beef jerky, companies are using consumers’ desires for high protein snacks to introduce shoppers to a different kind of meat snack with a long history in South Africa.
Mission-oriented investment firm Meaningful Partners lead the round, with privately owned holding company Murano Group and other individual investors also contributing.