Gourmet Beef Biltong
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What happens after you achieve the goal you’ve spent years chasing? In 2017 Peter Rahal sold his protein bar brand RXBAR. In 2019 he stepped down as CEO to be an advisor to the company and focus on his own projects. Now he’s busy investing in brands under his firm Litani and figuring out what his next play should be.
In this video from the 2019 NACS show in Atlanta last week, NOSH Senior Reporter Beth Kaiserman talked with Jaxie Alt, CMO of Stryve Biltong, about educating consumers, innovations in the jerky space and how Stryve’s colorful rebranding can capture protein-hungry consumers.
Meat snack producer Stryve doesn’t just want to be the country’s leading biltong brand; it wants to be the manufacturer of choice for the growing category. The company last week announced the close of a $16.5 million round of funding to not only grow its own brand but to grow its manufacturing facilities as well.
Stryve Biltong announced today the launch of the first ever Trail Mix with Beef Biltong in the United States. This groundbreaking snack is part of Stryve’s robust innovation pipeline.
With the rise of beef jerky, companies are using consumers’ desires for high protein snacks to introduce shoppers to a different kind of meat snack with a long history in South Africa.
Mission-oriented investment firm Meaningful Partners lead the round, with privately owned holding company Murano Group and other individual investors also contributing.