Byte'm Brownie Bites Unveils Full Rebrand and Improved Formulas, Expands Into 500+ Retail Doors

New York, NY — December 2025 — Byte'm Brownie Bites, an emerging snack brand bringing crispy-edge, fudgy-center brownies into a portable, everyday format, announced today the rollout of its full brand relaunch and expanded distribution into more than 500 retail doors across the grocery, specialty, and mass channels.

Byte'm's updated product line — including Classic, Cookies N' Cream, and S'mores — features improved sizing and ingredient ratios designed to deliver a more elevated brownie experience than what currently exists in the category. The brand's redesigned packaging introduces a bright, flavor-specific visual system developed to strengthen shelf visibility, simplify flavor navigation, and support stronger merchandising at scale.

Since debuting earlier this year, Byte'm has seen rapid retail uptake. The company recently increased manufacturing capacity through an expanded production line that supports national distribution and enables improved throughput and unit economics for retail partners.

"Our objective with this relaunch was to build clarity around who we are as a brand while elevating the product itself," said Byte'm co-founder Jacob Tubis. "We focused on packaging that performs better on shelf and formulations that directly reflect feedback from buyers and consumers."

"This update reflects the work happening behind the scenes across production, retail, and consumer insight," added co-founder Jack Davis. "Increasing consistency, improving flavor delineation, and expanding capacity were all essential as we move toward wider national distribution."

The refreshed packaging and upgraded formulations begin shipping to retailers this month, with full national availability expected in Q1 2026.