NotCo
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New Products: Fly By Jing’s Chengdu Crunch, NotCo’s Collab With Yellowbird
In this week’s notable new products roundup, Bubbies announces the return of three seasonal flavors, NotCo teams up with hot sauce maker YellowBird and Loisa grows its Sofrito line.
Notable New Products: Seemingly Ranch & Smokey Dokey Mac and Cheese
In this week’s roundup of notable new products, Primal Kitchen pokes fun at this week’s viral T Swift meme, Magic Spoon offers a better-for-you version of a nostalgic childhood treat and Tea Forte teams up with the Frank Lloyd Wright Foundation.
GFI: Taste, Price Still Impeding Growth for Plant-Based Proteins
Despite significant gains in recent years, mass-market adoption of plant-based meat, seafood, eggs and dairy remains limited by taste and pricing-related challenges, according to the Good Food Institute’s (GFI) State of the Industry report.
Global Food Startup NotCo Appoints Meredith Madden as U.S. General Manager
NotCo, the fast-growing food tech company valued at $1.5 billion with a first-of-its-kind patented A.I. technology named Giuseppe, announced that Meredith Madden has joined the company as its U.S. General Manager.
Watch: How the Kraft Heinz Not Company JV Approaches Innovation
Filmed at Expo West 2023, in this interview The Kraft Heinz NotCompany CEO Lucho Lopez-May shares how the joint venture has approached innovation and is bringing plant-based alternatives to the Kraft Heinz portfolio.
NotCo Presses Towards a More Sustainable Future with B Corporation Certification
NotCo, the fast-growing food tech company with a first-of-its-kind patented A.I. technology, Giuseppe, announced it is now a Certified B Corporation, part of the global movement of companies pushing for high standards of social and environmental performance, transparency, and accountability.
2022 Recap: Regenerative Ag, Upcycling & Innovation Mark Year In Sustainable Food
New label certifications, calls for transparency of environmental impact and innovative products targeting sustainability-minded and health-conscious consumers showed how shoppers prioritized CPG food in 2022.
Conventional Dairy Leaders Go Vegan, Animal-Free With New And Established Brands
The vegan cheese market has aged; enough so that conventional dairy cheese makers are looking to the category as an opportunity to innovate. But can these products help solidify the category’s long term growth?
NotCo Raises $70M To Build B2B Business And “Operate Like Coca Cola”
Backed by $70 million in new growth capital, plant-based food and beverage company NotCo is aiming to build a business-to-business food technology platform “that operates like Coca Cola.”
The Checkout: NotCo Takes on the “Taste of Love”; Daily Harvest Hit With Class Action Suit
In this week’s Checkout: NotCo secures AI patents to develop emotion evoking plant-based flavors; Daily Harvest served with class action suit for alt-protein crumble illnesses; and Hormel invests in regenerative agriculture and renewable energy projects.
NotCo, Grillo’s and Nudge Announce New Partnerships to Boost Marketing and Brand Awareness
NotCo, Grillo’s and Nudge recently announced new partnerships with well-known QSR chains and sports stadiums to boost marketing and brand awareness regarding their respective products. NotCo partnered with Shake Shack to create dairy-free iterations of two popular frozen treats while Grillo’s Pickles and Nudge collaborated with MLB sports teams to bring their products to the stadium.
NotCo Enters North American Plant-Based Meat Category With Launch Of NotBurger
NotCo, the fast-growing food tech company with a first-of-its-kind patented A.I. technology named Giuseppe, will officially break into the plant-based meat sector in North America with its signature NotBurger. The introduction will take place at Natural Products Expo West 2022 at booth N1429, before hitting retail shelves soon after.
Kraft Heinz and NotCo Announce Joint Venture
The Kraft Heinz Company and TheNotCompany, Inc. today announced a new joint venture in order to develop and launch a new line of plant-based products. While Kraft Heinz will bring its brand portfolio and ability to bring products to market quickly, NotCo will utilize its artificial intelligence (AI) platform to help guide product decisions and development.
Enlightened Hospitality Investments Closes Fund II
Foodservice-focused Enlightened Hospitality Investments (EHI) announced today that it has closed its second fund at $332 million.
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