Nona Lim Foods
Nona Lim makes delicious soups, noodles, and broths that are clean and convenient! Find us at your local market or at nonalim.com It was never Nona Lim's intention to start her own food business when she relocated to America in 2006. As a former consultant working in Singapore and London, Nona grew frustrated that busy working people often turned to quick grab-and-go meals instead of cooking healthy meals at home. Upon moving to the San Francisco Bay Area in 2005 and realizing that the problem was truly universal, she decided to add sizzle to a solution and launched Cook! in the Spring of 2006. In 2013, after years of establishing a loyal customer base, Nona felt there was an essential piece of the puzzle missing. Wanting to have a more personal connection with her customers, she decided to reinvent the Cook! brand into something that truly exemplified her passion for great food and good health, renaming the company to Nona Lim. Today, you can find Nona Lim soups in stores all across the West Coast and even order them online. For those hoping to change their eating habits entirely, Nona Lim also offers one of the nation's first whole foods-based cleanse and other meal plans to fit any lifestyle.
Soups & Entrees
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From pho to penne, this month during our Category Closeup: Product Showcase we’re exploring innovation and growth strategies for a group of rising noodle brands. Speaking with executives from brands producing shelf stable, fresh and frozen products, we’ll hear the views of the entrepreneurs who are currently shaping this broad set of categories.
Nona Lim, maker of innovative and award-winning fresh Asian comfort foods, is launching a new line of clean label, plant-based stir fry noodle kits featuring fresh noodles and sauces.
Citing ongoing growth in the natural CPG market, asset-based lending company Gerber Finance this week announced it would launch a dedicated natural food and beverage products division.
Nona Lim spoke about the development of her namesake food brand and the importance of saying “no” to “top-line growth that isn’t in line with our profitability requirements.” She also discussed the ways in which she funded her upstart brand prior to accepting venture capital, how she negotiates favorable terms with suppliers and why she describes venture capital as a “double-edged sword.”
Much has changed since Harbinger Ventures launched with its first fund of $1.8 million in 2016. Over the past three years the firm, which invests in early-stage companies that are led by female or “mixed-gender” founder teams, has seen interest in its investment thesis grow exponentially. Perhaps the best indication of the changing sentiment: this week the firm announced the close of its second fund, worth $21.7 million — roughly 12 times larger than its first fund.
California-based Nona Lim, the most convenient way to enjoy fresh, clean label, nutrient-dense Asian comfort food like broths, soups and noodles, has announced a colorful elevated packaging rebrand and five new product varieties.
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