Oakland, California-based plant-based meat company Impossible Foods today announced the close of an approximately $500 million Series F funding round, led by South Korea-based firm Mirae Asset Global Investments. To-date, the company has raised to nearly $1.3 billion, including $300 million closed last May.

As younger consumers seek flexitarian diets, and are more open-minded about technology’s role in food innovation, both the plant-based and cell-based meat landscapes are growing and diversifying. In this week’s Checkout, Kroger and Tofurky launched new burger products, cultivated meat company New Age Meats raised $2.7 million, and plant-based brand Impossible Foods announced a new pork alternative.

2019 saw brands take a step beyond better-for-you, seeking to infuse healthy products with additional (functional) benefits. The year also featured acquisitions, investments and product launches as brands both large and small try to better align themselves with an increasingly engaged consumer base.

Kroger tests new plant-based meat section, federal bill funds CBD research and regulation and more in this week’s Checkout.

Vegan man sues Burger King, Target’s Good & Gather forges ahead, FDA allows ‘ruby chocolate,’ and more in this week’s Checkout.

In outlining plans to build around better-for-you and plant-based products during recent quarterly earnings calls, several prominent CPG brands signaled they expect both trends to continue gaining steam.

Last week Rep. Anthony Brindisi (D-NY) and Rep. Roger Marshall (R-KS.) proposed the Real Marketing Edible Artificials Truthfully Act (Real MEAT Act) to Congress, which would establish strict guidelines against labeling alternative proteins as “meat.” Although the meat versus plant-based battle isn’t new, up until now, legal action on the matter has happened only at the state level — this is the first federal bill addressing the subject.

FDA advises on upcoming labeling changes, Hershey talks protein plays in its Q3 earnings call, Beyond Sausage hits Pizza Hut and more in this week’s Checkout.

Beyond Meat, Impossible Foods and Gardein brand updates, Post Holdings spins off its active nutrition business, which includes sports snack brand PowerBar, and more in this week’s Checkout.

Casper launches CBD gummies, Impossible Foods hits Gelson’s, NurturMe sold and more in this week’s Checkout.