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In outlining plans to build around better-for-you and plant-based products during recent quarterly earnings calls, several prominent CPG brands signaled they expect both trends to continue gaining steam.
Last week Rep. Anthony Brindisi (D-NY) and Rep. Roger Marshall (R-KS.) proposed the Real Marketing Edible Artificials Truthfully Act (Real MEAT Act) to Congress, which would establish strict guidelines against labeling alternative proteins as “meat.” Although the meat versus plant-based battle isn’t new, up until now, legal action on the matter has happened only at the state level — this is the first federal bill addressing the subject.
FDA advises on upcoming labeling changes, Hershey talks protein plays in its Q3 earnings call, Beyond Sausage hits Pizza Hut and more in this week’s Checkout.
Beyond Meat, Impossible Foods and Gardein brand updates, Post Holdings spins off its active nutrition business, which includes sports snack brand PowerBar, and more in this week’s Checkout.
Casper launches CBD gummies, Impossible Foods hits Gelson’s, NurturMe sold and more in this week’s Checkout.
KFC’s plant-based chicken sells out, Friends of the Earth fights Impossible Foods and more in this week’s Checkout.
Meatless burger brand Impossible Foods is two steps closer to entering supermarket retail following FDA approval of a key ingredient and a new co-packer. The brand told NOSH it plans to enter retail in September.
The battle to see who will be the category leader in plant-based “meat” continues. Less than two weeks after Beyond Meat launched a successful initial public offering (IPO), beef-substitute Impossible Foods announced today the close of a $300M round of funding.
QDOBA Mexican Eats is adding plant-based Impossible to its restaurants’ menus across the U.S. Following a successful product test in Michigan, the brand has decided to broaden its offering of Impossible with rolling availability beginning April 23 at select restaurants in Brooklyn, Denver and Los Angeles.
Last week the company released its 2018 sustainability impact report, which highlighted the startup’s progress and challenges during its continued pursuit to eliminate animals in food production by 2035.