Impossible Foods We make a really tasty burger, entirely from plants. Check-out our latest updates here. Welcome to the Impossible family. We're committed to being transparent about ingredients safety in making our delicious burger. View our report here: https://impossiblefoods.app.box.com/s/zxsd2yxkavhbwq2ctnc5io9ic8b1uy1l
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Albertsons files an IPO, IRI reviews center store growth trends, and Doordash announces a $400M series H raise and a new partnership with CVS in this week’s Checkout.
The plant-based meat category was already growing before the COVID-19 pandemic. Nevertheless, many plant-based brands have seen huge sales upticks since pantry loading began in March. Now, they need to figure out what comes next.
Oakland, California-based plant-based meat company Impossible Foods today announced the close of an approximately $500 million Series F funding round, led by South Korea-based firm Mirae Asset Global Investments. To-date, the company has raised to nearly $1.3 billion, including $300 million closed last May.
As younger consumers seek flexitarian diets, and are more open-minded about technology’s role in food innovation, both the plant-based and cell-based meat landscapes are growing and diversifying. In this week’s Checkout, Kroger and Tofurky launched new burger products, cultivated meat company New Age Meats raised $2.7 million, and plant-based brand Impossible Foods announced a new pork alternative.
2019 saw brands take a step beyond better-for-you, seeking to infuse healthy products with additional (functional) benefits. The year also featured acquisitions, investments and product launches as brands both large and small try to better align themselves with an increasingly engaged consumer base.
The Checkout: Kroger Tests New Plant-based Meat Section, Federal Spending Bill Funds CBD Research and Regulation
Kroger tests new plant-based meat section, federal bill funds CBD research and regulation and more in this week’s Checkout.
Vegan man sues Burger King, Target’s Good & Gather forges ahead, FDA allows ‘ruby chocolate,’ and more in this week’s Checkout.
In outlining plans to build around better-for-you and plant-based products during recent quarterly earnings calls, several prominent CPG brands signaled they expect both trends to continue gaining steam.
Last week Rep. Anthony Brindisi (D-NY) and Rep. Roger Marshall (R-KS.) proposed the Real Marketing Edible Artificials Truthfully Act (Real MEAT Act) to Congress, which would establish strict guidelines against labeling alternative proteins as “meat.” Although the meat versus plant-based battle isn’t new, up until now, legal action on the matter has happened only at the state level — this is the first federal bill addressing the subject.
FDA advises on upcoming labeling changes, Hershey talks protein plays in its Q3 earnings call, Beyond Sausage hits Pizza Hut and more in this week’s Checkout.
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