Impossible Foods
Overview
Impossible Foods We make a really tasty burger, entirely from plants. Check-out our latest updates here. Welcome to the Impossible family. We're committed to being transparent about ingredients safety in making our delicious burger. View our report here: https://impossiblefoods.app.box.com/s/zxsd2yxkavhbwq2ctnc5io9ic8b1uy1l
The Checkout: Powering Plant and Cell-based Innovations
As younger consumers seek flexitarian diets, and are more open-minded about technology’s role in food innovation, both the plant-based and cell-based meat landscapes are growing and diversifying. In this week’s Checkout, Kroger and Tofurky launched new burger products, cultivated meat company New Age Meats raised $2.7 million, and plant-based brand Impossible Foods announced a new pork alternative.
Top NOSH Stories of 2019: Readers Eat Up Plant-based and Functional Foods
2019 saw brands take a step beyond better-for-you, seeking to infuse healthy products with additional (functional) benefits. The year also featured acquisitions, investments and product launches as brands both large and small try to better align themselves with an increasingly engaged consumer base.
The Checkout: Kroger Tests New Plant-based Meat Section, Federal Spending Bill Funds CBD Research and Regulation
Kroger tests new plant-based meat section, federal bill funds CBD research and regulation and more in this week’s Checkout.
The Checkout: Vegan Man Sues Burger King; Target’s Good & Gather Forges Ahead
Vegan man sues Burger King, Target’s Good & Gather forges ahead, FDA allows ‘ruby chocolate,’ and more in this week’s Checkout.
Earnings Calls Recap: Plant-based and Protein Fuel Big CPG
In outlining plans to build around better-for-you and plant-based products during recent quarterly earnings calls, several prominent CPG brands signaled they expect both trends to continue gaining steam.
What is Meat? New Bill Aims to Define It
Last week Rep. Anthony Brindisi (D-NY) and Rep. Roger Marshall (R-KS.) proposed the Real Marketing Edible Artificials Truthfully Act (Real MEAT Act) to Congress, which would establish strict guidelines against labeling alternative proteins as “meat.” Although the meat versus plant-based battle isn’t new, up until now, legal action on the matter has happened only at the state level — this is the first federal bill addressing the subject.
The Checkout: FDA Advises on Labeling Changes, Hershey Q3 Earnings Call
FDA advises on upcoming labeling changes, Hershey talks protein plays in its Q3 earnings call, Beyond Sausage hits Pizza Hut and more in this week’s Checkout.
The Checkout: Plant-based Meat Update, Post Holdings Spins Off its Active Nutrition Business
Beyond Meat, Impossible Foods and Gardein brand updates, Post Holdings spins off its active nutrition business, which includes sports snack brand PowerBar, and more in this week’s Checkout.
The Checkout: Casper Launches CBD Gummies, Impossible Foods Hits Gelson’s, NurturMe Sold
Casper launches CBD gummies, Impossible Foods hits Gelson’s, NurturMe sold and more in this week’s Checkout.
The Checkout: KFC’s Plant-based Chicken Sells Out, Friends of the Earth Fights Impossible Foods
KFC’s plant-based chicken sells out, Friends of the Earth fights Impossible Foods and more in this week’s Checkout.
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