Impossible Foods
Overview
Impossible Foods We make a really tasty burger, entirely from plants. Check-out our latest updates here. Welcome to the Impossible family. We're committed to being transparent about ingredients safety in making our delicious burger. View our report here: https://impossiblefoods.app.box.com/s/zxsd2yxkavhbwq2ctnc5io9ic8b1uy1l
Product Lineup
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Catching Beef: Impossible Foods Calls Out Bloomberg Plant-Based Meat Report
This weekend, the animal-free meat manufacturer took out a full page ad in the New York Times and issued an online statement responding to a critical Bloomberg Businessweek cover story which labeled the “fake meat” category as “just another food fad” that had failed to deliver on its promise to revolutionize the meat industry.
People Moves: KeHE Shares CEO Succession Plan, Impossible Hires Head of Demand, Jennifer Jorgensen Heads Newly-Acquired Back to Nature
KeHE Distributors last week unveiled its management succession plan, in which current CEO and 15-year company veteran Brandon Barnholt will transition to executive chairman of the board, effective April 1, with current board member Deb Conklin taking over the top executive role.
2022 Recap: Alt-Proteins See Innovation Surge, Beyond Meat & Impossible Drama
Regardless of what it’s called – plant-based, alternative, animal-free, fake meat – 2022 saw plenty of money and movement in the category of non-animal-derived protein. Check out the timeline for highlights from the emerging and tumultuous industry.
Motif Files Four Petitions Against Impossible Heme Patents
Motif FoodWorks announced today it has filed four petitions with the U.S. Patent and Trademark Office to challenge aspects of Impossible Foods’ claim to heme-protein ingredients used in plant-based meat.
News Roundup: Impossible Founder Pat Brown Takes Leave; Boosh Raises Capital
In this week’s roundup: Impossible Foods founder Pat Brown goes on a leave of abscence; Boosh raises captial to support Beanfields; Green Giant and the Corn Kid take on Thanksgiving and more.
COP27: Leaders Look To Food, But Remain Skeptical Initiatives Will See Action
The conference turned its attention to agriculture over the weekend while climate protests ranged outside the doors. The primary grievance connecting both protesters and attendees: proposed climate action has not been not enough.
News Roundup: CPG Giants Take Action Through Sustainable Market Initiative; New Culture Secures Investment
In this week’s roundup: CPG execs take action on regenerative ag, New Culture names new investment partner, celebrity chef Kai Chase launches new spice platform and Impossible’s patent holds up amid fight with Motif.
Report: Impossible Foods To Cut Around 6% of Workforce
Impossible Foods has laid off around 6% of its 800-person workforce under a structural reorganization led by CEO Peter McGuinness, according to media reports.
Pat Brown Switches Roles Again To Lead Impossible Labs
Impossible Foods founder and chief visionary officer Pat Brown is leaving the c-suite to lead the company’s new research arm, tentatively dubbed Impossible Labs. This will be Brown’s second title change this year.
In Race for Acceptance, Plant-based Meat Must Reach Price Parity, The Question Is How.
Industry experts and plant-based meat leaders agree: achieving price parity with conventional proteins will be key to its success long term. But how, and when, will it get there?
Distribution: OffLimits Expands Retail Footprint with Fresh Thyme; Barvecue Partners with The Giant Company
Through its new partnership with Fresh Thyme, New York-based cereal brand OffLimits had added 73 new doors, bringing its total nationwide door count to 150. The partnership marks the formerly direct-to-consumer brand’s first natural grocery chain placement.
Beyond The Hype, Near Impossible Expectations: How Alt-Meat Is Performing in Fast Food
In their ongoing efforts to win the hearts and minds of U.S. consumers, emerging plant-based meat giants are looking to make their case at the drive-through. But have these moves accomplished their purpose and contributed to ongoing success?
Distribution Roundup: Blue Stripes Urban Cacao Launches At Whole Foods; Vermont Tortilla Company Expands To Sprouts
In this distribution roundup: Blue Stripes Urban Cacao adds Whole Foods as retail partner; Moonshot Snacks launches nationwide at Target; Vermont Tortilla Company expands to Sprouts; Mary’s Gone ‘Kookies’ roll out to a range of new retailers and more.
In the Courtroom: Kellogg’s Controversy Over Veggie Claims Continues; Dunkin’ And Beyond Meat Hit With Infringement Suit
In this courtroom roundup: Kellogg’s fight against misleading veggie claims returns, Beyond Meat and Dunkin’ sued by Philadelphia plant-based meat company over trademark infringement, Motif challenges Impossible’s heme-tech patent and more.
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