Monica Watrous
For more than a decade, Monica Watrous has covered the latest trends, innovations and developments in the food and beverage industry and has organized and hosted multiple events featuring emerging brands and cutting-edge concepts. She is a lifelong foodie and a champion of startups and disruptors in the consumer packaged goods landscape.
Posts by Monica Watrous
A Bite With… Robert Broome, Founder of Mooski
The chilled oat bar brand is building on its successful partnership with Hungryroot and has now expanded nationally with Misfits Market and Thrive Market.
Can Heyday Canning Make Soups Sexy?
The California startup is continuing its quest to reimagine dusty pantry items for the modern shopper.
Inside the Movement Against Seed Oil
How did seed oils become the dietary demon du jour? And is a seeming rush to reformulate among a handful of brands justified?
The De-Evolution of the Alt-Meat Revolution
The novelty of a “bleeds-like-meat” burger seems to have worn off for consumers, investors and the industry alike. As CPGs at-large turn to formulate with simpler and shorter ingredient decks, the meat alternative category is following along.
Summer Fancy Food: Korean Food Craze, Gourmet Baking Mixes
We’re still catching our breath – and digesting so many delicious bites – from the Specialty Food Association’s Summer Fancy Food Show earlier this week in New York. Here’s another round of trends and notable new products at the event.
How Amia Is Creating a New Category for Migraine Sufferers
Forty million Americans experience migraines. One Austin, Texas-based startup wants to help ease the pain by creating a new category of “trigger-free” foods.
Summer Fancy Food: Glucose Control Callouts, Vevan Refreshes Branding
New products, innovative brands and industry trends were showcased at the annual Summer Fancy Food Show hosted by the Specialty Food Association. Here’s a first look from Nosh.
A Bite With… Casey Gaston, Executive Leader of Local and Emerging Brands for Whole Foods
Dozens of brands have participated in Whole Foods Market’s Local and Emerging Accelerator Program since it launched in 2022.
Step Inside Wicked Kitchen’s New Home
Wicked Kitchen is on a mission to do for plant-based foods what Annie’s did for organics. Here’s how its new owners plan to help.
🤩 Insider Daily Briefing: Innovation Insights From 2023’s Top New Products
Also in this issue: This Week’s Notable New Products; IFT’s Product Development Finalists; Welch’s Will Relocate to Waltham; Distribution: Oat Haus Goes Publix; How She Got Walmart To Say ‘Yes’ In The Pitch Meeting.