Monica Watrous
Posts by Monica Watrous
It’s Official: Mars Agrees to $36B Deal to Acquire Kellanova
Mars, Inc. has entered into a definitive agreement to acquire Kellanova for $83.50 per share in cash, representing a total enterprise value of $35.9 billion.
Big Moves For Lil Bucks: New COO, Expanded Distribution
The sprouted buckwheat brand landed national distribution at Whole Foods Market and Target, while expanding its foodservice business and building the country’s first certified regenerative organic supply chain for its superstar seed.
A Bite With… Robert Broome, Founder of Mooski
The chilled oat bar brand is building on its successful partnership with Hungryroot and has now expanded nationally with Misfits Market and Thrive Market.
Can Heyday Canning Make Soups Sexy?
The California startup is continuing its quest to reimagine dusty pantry items for the modern shopper.
Inside the Movement Against Seed Oil
How did seed oils become the dietary demon du jour? And is a seeming rush to reformulate among a handful of brands justified?
The De-Evolution of the Alt-Meat Revolution
The novelty of a “bleeds-like-meat” burger seems to have worn off for consumers, investors and the industry alike. As CPGs at-large turn to formulate with simpler and shorter ingredient decks, the meat alternative category is following along.
Summer Fancy Food: Korean Food Craze, Gourmet Baking Mixes
We’re still catching our breath – and digesting so many delicious bites – from the Specialty Food Association’s Summer Fancy Food Show earlier this week in New York. Here’s another round of trends and notable new products at the event.
How Amia Is Creating a New Category for Migraine Sufferers
Forty million Americans experience migraines. One Austin, Texas-based startup wants to help ease the pain by creating a new category of “trigger-free” foods.
Summer Fancy Food: Glucose Control Callouts, Vevan Refreshes Branding
New products, innovative brands and industry trends were showcased at the annual Summer Fancy Food Show hosted by the Specialty Food Association. Here’s a first look from Nosh.
A Bite With… Casey Gaston, Executive Leader of Local and Emerging Brands for Whole Foods
Dozens of brands have participated in Whole Foods Market’s Local and Emerging Accelerator Program since it launched in 2022.




