Meagan McGinnes
Posts by Meagan McGinnes
Verb Re-Energizes With New Line and Rebrand
The caffeinated, green tea-based snack brand announced today that it has rebranded, revised its product line from bars to bites and has further built out it’s ordering system.
The Checkout: Wahlburgers Beefs Up Business with Retail Line
From restaurant chains moving into retail to CPG giants expanding beyond their core offerings, here’s your latest in natural food news.
Scaling Up: CrossFit to Grow Presence in Food
Through a partnership with Strauss Food, the functional fitness company is launching a “CrossFit approved” grass fed beef and free range chicken subscription box, and soon after, a line of jerky.
Honey Stinger Fuels R&D with Snacks
The new Organic Cracker N’ Nut Butter snack bars could help the brand grow its grocery presence, too.
The Checkout: Seattle Food Tech Raises $1 M, Whole Foods Kills Loyalty Program
The food industry made headlines this week, for better or worse. From raises to recalls, here is your latest in natural food news.
Scaling Local: Ellenos and Here Gain Investments
This month, the two food brands both made major funding announcements and declared plans to expand their reach nationally. Here’s the latest on both investments.
Q&A: How Minute Rice Is Evolving to ‘Become More Relevant’
Earlier this month, the company announced a redesign across all of Minute’s product portfolio and has begun rolling it out to retailers. This is the most comprehensive package redesign the brand has seen in more than a decade.
Impact Group Gains National Presence With Acquisitions
Grocery broker Impact Group acquired two sister East Coast sales and marketing agencies, Wildfire Sales and Epic Natural Sales. The transaction establishes the company’s national footprint in the natural channel.
After Exo Acquisition, Aspire to Grow Cricket Farming Capacity
The acquisition pushes Aspire into a new growth phase: It now needs to scurry to build out a bigger cricket farming facility to meet the demands of all current customers along with the new brand.
Capitalizing on Craft: CPG Cashes In on Beer’s Success
The popularity of craft is changing the game for more than just brewers. To build on that excitement, some food and beverage brands are partnering with and taking notes from beer leaders on everything from innovations and packaging to distribution and marketing strategies. The result: booming business brewed for all industries involved.









