Truly Indian Makes Its Costco Debut with Vegetable Samosas!

Allen, TX – October 2025 – Truly Indian is proud to announce a major milestone with its first-ever Costco launch. Beginning October 3rd, all 52 Costco locations across Texas will debut Truly Indian’s 24-count Potato & Pea Samosas, handmade from scratch in India and paired with two authentic chutneys. This launch also marks the first time Costco Texas will offer samosas authentically made in India, bringing the taste, quality, and tradition of home to families just in time for the Diwali season.

When Truly Indian debuted at Costco in Allen, Texas on August 15th, shoppers snapped up the 24-count packs of Vegetable Samosas, selling out in just two days. Customers raved about the crispy pastry filled with spiced potatoes and peas, paired with chutneys that deliver flavors straight from India - all at a price that made stocking up irresistible! The strong response made it clear that shoppers are hungry for authentic flavors that deliver real value.

For Truly Indian, which produces more than 300,000 handmade samosas daily in India, the launch marks both a breakthrough moment and a sign of growing momentum in the U.S. retail market.

“We’re so grateful. This is a dream come true for all of us [at Truly Indian]. We worked so hard for this day,” said Rasa Kumar, Senior Vice President.

Why Shoppers Love Truly Indian Samosas

• This launch is a win for Costco, bringing shoppers the first-ever 100% made-in-India samosas that deliver authentic flavor, excite mainstream audiences, and resonate deeply with Indian consumers.
• Added value of including 2 chutneys: sweet tamarind & spicy cilantro for the full street-food experience
• Vegan and clean label: Made with wholesome, Non-GMO Verified Ingredients, and sourced from the fields of India.
• Featured at Costco Allen as a Wow Item – only $9.99

With its first Costco placement, Truly Indian brings the flavors of Indian street food to a broader U.S. audience while reinforcing its mission to deliver authentic, handcrafted, and convenient Indian foods to families nationwide.

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About Truly Indian

Truly Indian brings the bold, authentic flavors of India with handmade samosas, tandoori-baked naan, ready-to-eat meals, flavored rice pouches, and cooking sauces. Crafted in India using generational techniques, farm-fresh ingredients, and authentic spices, the brand celebrates the vibrant spirit of India while making its most beloved tastes easy to enjoy at home. Learn more on our website and follow @trulyindianfood on Instagram.

About ADF Foods

Founded in 1932, ADF Foods is a 4th generation family-owned enterprise and a leading producer of frozen and shelf-stable prepared Indian foods. With state-of-the-art factories and a global presence, ADF Foods offers over 400 products to families in 55 countries. The company remains dedicated to its roots and recipes, crafting culinary delights that capture the essence of Indian cuisine.