Martín Caballero
Posts by Martín Caballero
Sunwink Expands Outside of RTD With Superfood Powder Mixes
Botanical tonic brand Sunwink is expanding its plant-based platform outside of ready-to-drink beverages with the launch of Superfood Powder Mixes.
Daytrip Expands CBD Platform With Gummies Launch
Best known for its broad spectrum hemp CBD-infused sparkling waters and energy drinks, the brand further expanded its growing platform with the launch of infused gummies in January.
USDA Issues Final Rule for Hemp Production
Americans are closer to seeing what a federally regulated hemp industry looks like today, after the U.S. Department of Agriculture (USDA) released its finalized regulations.
Lavva Extends Pili Nut Platform Beyond Yogurt
This month, the New York-based yogurt company is expanding its portfolio of pili nut-based products with the Whole Foods exclusive launch of plant milks in Unsweetened and Chocolate varieties, as well as an unsweetened plant creamer.
CBD: Brightfield Report Warns of “Extinction Event” for Some Brands
The economic fallout from the global COVID-19 pandemic represents an “extinction event” for many brands in the emerging CBD space, according to a new report on the state of the U.S. CBD market from Chicago-based intelligence firm Brightfield Group.
Chobani Expands Into Functional CPG With Probiotic, ‘Complete’
With Chobani Probiotic, a fermented plant-based drink, and Chobani Complete, a sub-line of protein-enhanced Greek yogurts and shakes, the Norwich, New York-based company is leveraging its brand equity to meet consumer demand for functional products, in this case gut health and on-the-go nutrition.
Oatly Lands $200M in Funding Round Led by Blackstone Growth
In a deal that values the company at nearly $2 billion, Swedish oat milk producer Oatly has secured $200 million in new equity funding in a round led by Blackstone Growth.
GNC Files for Chapter 11 Bankruptcy Protection
Nutrition retailer GNC filed for chapter 11 bankruptcy protection today, and will shutter 800 to 1,200 stores nationwide.
Hemp Division Takes Harney Brothers Beyond Tea
After several decades spent globetrotting in pursuit of tea, the Harney Brothers decided to build their next business a little bit closer to home. The N.Y. facility that’s home to Harney & Sons, the second-generation family tea business in which Paul and Mike Harney have spent a combined 30-plus years, is now also the headquarters for The Hemp Division, a standalone vertically integrated grower and manufacturer.
CPG Partners Cut Ties With CrossFit After CEO Tweet
CrossFit saw several of its food and beverage brand partners end their affiliation with the fitness brand over the last 24 hours in response to a tweet by founder and CEO Greg Glassman about racism and public health.



