Martín Caballero
Posts by Martín Caballero
Rebranded Evolve Line Pushes Pepsi Further into Plant-Based Space
This month, Evolve, Cytosport’s plant-based protein platform brand, will debut a new brand identity and reformulated products across its range, beginning with its core shake line. With dairy-based Muscle Milk experiencing double-digit sales declines, according to Nielsen data, Evolve is positioned to be Pepsi’s primary growth driver in plant-based protein, a space that includes players like OWYN, Koia, Orgain and Aloha.
Chobani, PepsiCo Partner on Distribution Pilot Test in Northeast
Chobani has teamed with PepsiCo to further its ambitions in the refrigerated space through a pilot distribution program that will take the yogurt maker’s products into convenience retailers, colleges and universities across the Northeast starting this month.
Sunwink Expands Outside of RTD With Superfood Powder Mixes
Botanical tonic brand Sunwink is expanding its plant-based platform outside of ready-to-drink beverages with the launch of Superfood Powder Mixes.
Daytrip Expands CBD Platform With Gummies Launch
Best known for its broad spectrum hemp CBD-infused sparkling waters and energy drinks, the brand further expanded its growing platform with the launch of infused gummies in January.
USDA Issues Final Rule for Hemp Production
Americans are closer to seeing what a federally regulated hemp industry looks like today, after the U.S. Department of Agriculture (USDA) released its finalized regulations.
Lavva Extends Pili Nut Platform Beyond Yogurt
This month, the New York-based yogurt company is expanding its portfolio of pili nut-based products with the Whole Foods exclusive launch of plant milks in Unsweetened and Chocolate varieties, as well as an unsweetened plant creamer.
CBD: Brightfield Report Warns of “Extinction Event” for Some Brands
The economic fallout from the global COVID-19 pandemic represents an “extinction event” for many brands in the emerging CBD space, according to a new report on the state of the U.S. CBD market from Chicago-based intelligence firm Brightfield Group.
Chobani Expands Into Functional CPG With Probiotic, ‘Complete’
With Chobani Probiotic, a fermented plant-based drink, and Chobani Complete, a sub-line of protein-enhanced Greek yogurts and shakes, the Norwich, New York-based company is leveraging its brand equity to meet consumer demand for functional products, in this case gut health and on-the-go nutrition.
Oatly Lands $200M in Funding Round Led by Blackstone Growth
In a deal that values the company at nearly $2 billion, Swedish oat milk producer Oatly has secured $200 million in new equity funding in a round led by Blackstone Growth.
GNC Files for Chapter 11 Bankruptcy Protection
Nutrition retailer GNC filed for chapter 11 bankruptcy protection today, and will shutter 800 to 1,200 stores nationwide.


