Martín Caballero

The joint partnership between Buena Park, Calif.-based True Fresh and Edison, N.J.-based NutriFresh, announced last week, will make the combined entity the largest HPP tolling enterprise in North America.

Though financial terms of the deal were not disclosed, Jerry Bello, managing partner at Keen, told BevNET that the investment is structured as a long-term play that includes an immediate infusion of working capital in addition to future tranches.

Following the closure of cold pressed juice company Juice Served Here, co-founder and former CEO Alex Matthews now tasked with the job of evolving the visual identity for Forager Project as the plant-based food and beverage brand’s new chief marketing officer.

The Series C investment round was led by Euclidean Capital, with Goldman Sachs and Fall Line Capital joining existing investors Khosla Ventures, GV, and S2G Ventures also participating.

The seal, which reads “High Pressure Certified” and is available for licensing from the CPC, will debut on select HPP juice products, with further expansion into other categories set to follow in the coming months.

On Monday, ginger-focused food and beverage company Reed’s Inc. announced it had begun the process to sell both its manufacturing facility in Los Angeles, Calif and its confectionary line.

KeVita co-founder and former CEO Bill Moses is teaming with private investment firm Clearlake Capital Group L.P. to launch Disruptive Brands, a new platform aimed at investing in and supporting innovative emerging brands across the consumer packaged goods spectrum.

Zoe Leavitt, Retail Food & Technology Analyst at strategic data analytics firm CB Insights, discussed yesterday the evolving relationship between the big and emerging brands during a webinar titled “Startups Shaping the Future of Food.”

At SupplySide West 2017, held in September in Las Vegas, Project NOSH’s sister site, BevNET, caught up with several ingredient suppliers seeking to build the market for these proteins through innovative solutions and products, such as ready-to-drink beverages and supplements.

Just like the brands they seek to partner with, investment banks working the food and beverage space need to stand out from the crowd. Within its consumer and retail practice, Cascadia, based in Seattle, focuses on emerging food and beverage brands and companies involved in contract manufacturing. The group has quietly brokered 50 deals since 2010.