Martín Caballero
Posts by Martín Caballero
Forager CMO Alex Matthews Launches CPG-Focused Creative Studio
Roughly one year after joining Forager Project as the company’s chief marketing officer, Alex Matthews has departed the plant-based food and beverage brand to launch Here Studio, a multi-faceted branding, design and CPG product development house in Los Angeles.
BevNET/NOSH Cannabis Forum Video: Building a Cooperative Industry
At the first-ever Cannabis Forum for Food & Beverage, a panel of four speakers — Adam Miron, co-founder and chief brand officer of HEXO; Hesaam Moallem, president and CEO of Charlotte’s Web; Errol Schweizer, co-founder and partner in mood33; and Evan Eneman, founder of Sands Lane Capital — came together to examine how cannabis is developing into a cooperative industry even at an early stage.
Cannabis Forum: CBD Product Positioning in a Crowded Market
In this clip from the BevNET/NOSH Cannabis Forum in Santa Monica, Calif. in December 2018, Sprig CEO Michael Lewis shared lessons and learnings from his career in cannabis. By creating a two lines, the company was able to position its products to work in a variety of use occasions and become integrated into their daily lives.
Cannabis Forum Recap: Taking the First Steps
Mapping this new landscape of cannabis CPG and charting a path forward for the nascent industry was the focus of discussion at the first-ever Cannabis Forum for Food & Beverage, presented by BevNET and NOSH, on Dec. 1 in Santa Monica, Calif.
Passage of Farm Bill Poised to Reshape Hemp, CBD Product Landscape
While the finalized version of the 2018 Farm Bill, which is expected to receive President Trump’s signature before the close of the current legislative session, represents a watershed moment in the pro-hemp movement, it doesn’t mark the end of the journey.
NOSH Day 1 Recap: Growing The Tribe
The question of how to bring consumers into new categories and products rather than freezing them out — to grow the tribe, in other words — was posed by NOSH.com editor Carol Ortenberg at the start of the first day of NOSH Live Winter 2018 today. Over the course of the morning’s main stage presentations, experts from across the industry weighed in on how food companies both large and small can tackle this critical challenge.
Kraft Agrees to $200M Primal Kitchen Acquisition
Organic condiment maker Primal Kitchen is set to be acquired by The Kraft Heinz Company in a deal valued at approximately $200 million, the companies announced earlier today. The transaction is expected to close in 2019.
Report: Index Ranks U.S. Food Giants on Access to Nutrition
The 10 largest U.S. food and beverage companies need to step up efforts to improve the nutritional content and accessibility of their highest-selling products, according to the first-ever U.S. Access to Nutrition Index.
As Pilotworks Shuts Down, New Brands Face Uncertain Future
Once a rising business with major investors, “distributed kitchen” startup brand incubator Pilotworks abruptly ceased operations this weekend. As a result, hundreds of food and beverage businesses — which have been left without production and storage facilities or distribution to retail outlets — were left wondering today, “What Next?”
Expo East 2018 Video: Editors’ Recap
In this video, NOSH editor Carol Ortenberg and BevNET assistant editor Martin Caballero explore some of the major themes and trends from Expo East 2018 across food and beverage, including the rise of sparkling teas, the plant-based category’s maturation, and some of the most innovative products from this year’s show.









