Carol Ortenberg
Posts by Carol Ortenberg
Once Upon a Farm Raises $52M, Nears $100M Run Rate & Profitability
Children’s fresh food brand Once Upon a Farm (OUAF) announced today it has raised an additional $52 million in funding. In an exclusive interview with NOSH, CEO John Foraker said that the capital should carry the brand through to profitability, and allow it to aggressively pursue innovation and customer acquisition.
CPG Execs Form Fermented Food Holdings; Acquire Wildbrine, Bubbies
Something is brewing and it isn’t just sauerkraut. A new company, Fermented Food Holdings, Inc. (FFH), has big plans for the fermented foods set, announcing Friday it had acquired two stalwarts of the category, Katalina Holdings (the makers of Bubbies) and Wildbrine, as it seeks to build out a larger platform of fermented products
‘Clean Oil Crew’ Looks to Build Awareness of Healthy Fats
Though sugar may be consumers’ “Public Enemy Number One” in the move towards healthier eating, high calorie oils and fats are not far behind. However, a new industry group is hoping to change that perception and further educate consumers about the benefits of healthy fats – such as ghee, avocado oil, coconut oil, olive oil and nut oil – in their own products.
Whipstitch Capital: 2021 Marks Shift in M&A as Financings Spiked
Nutrition, health and wellness financings increased 25% in 2021 as M&A activity returned to pre-pandemic levels, according to the latest Healthy Living Consumer Products webinar by advisory firm Whipstitch Capital and SPINS today.
Eat the Change Aims at Kids with Cosmic Carrot Chews
After changing people’s perceptions of tea and kids juice drinks with Honest Tea and burgers with Beyond Meat, celebrated entrepreneur Seth Goldman is now taking on kids snacks, announcing today that his latest company, Eat the Change, is launching Cosmic Carrot Chews, a line of plant-based snacks aimed at younger consumers.
Belgian Boys Raises $7M, Brings on Lubetzky’s Equilibra Partners as Backer
Belgian Boys announced today that they closed a round of funding led by Equilibra, the family office of KIND founder Daniel Lubetzky, which is aimed at helping the seven-year old food brand to expand its distribution, with a particular focus on fresh breakfast items.
Sweet Nothings Launches New Branding and Kids Line As It Grows Distribution
Frozen food and snack brand Sweet Nothings is changing up its branding in order to better clarify its value proposition as it plans for distribution expansion. In tandem with the new look, the company will launch a kids line of squeezable smoothies.
ThinkThin Founder Launches betterland foods with Perfect Day
ThinkThin founder Lizanne Falsetto is going from protein bars to animal-free dairy protein, announcing today the launch of betterland foods, a new company developing products made with Perfect Day’s animal-free dairy proteins.
Good Culture Closes $64M Round, Targets $100M in Sales
Dairy brand Good Culture has taken another step towards its goal of becoming a cultured foods platform, announcing today the closing of a $64 million funding round that will support retail and product expansion this year.
Odd Burger Launches Preposterous Foods To Expedite Growth
Canadian quick-service restaurant chain Odd Burger is expanding its reach in the foodservice industry with the introduction of Preposterous Foods, a line of fast-food style plant-based proteins and dairy-free sauces.