Carol Ortenberg
Posts by Carol Ortenberg
Real Good Foods Opens Second Production Facility to Grow Margin & Enter New Categories
Frozen entree and appetizer brand Real Good Foods (RGF) announced today the opening of its second production facility in Bolingbrook, Illinois. The move comes after the publicly traded company has brought the majority of its manufacturing in-house in an effort to improve its cost structure, margins and profitability.
Siete Looks to Beans to Build Share of Plate
Mexican-American food maker Siete announced on Monday the launch of canned beans, a move that takes the brand from snacks, sides and condiments squarely into the center of the plate. The two-SKU line will help the company expand to new parts of the store while continuing to marry its founders’ heritage with a better-for-you positioning.
Market Share: How a ‘Material Sciences Company’ Builds a Food Brand
On this month’s Market Share, we’ll hear from Pangaia Health’s CEO, Ira Laufer, about how the apparel company has made the jump into food and brought customers along for the journey.
Gopuff to Cut Hundreds of Workers
Delivery service Gopuff has fired hundreds of employees as it aims to cut costs, the company confirmed today. Former employees claimed the number was more than 1,000.
Feeling Sinful, The Collaborative Rebrands & Relaunches as Bon Dévil
The Coconut Collaborative is embracing its dark side. The European yogurt and dessert brand this month announced a relaunch as Bon Devil in the U.S.
Acid League Raises $6M, Launches Refrigerated Dressings As Part of ‘Third Wave Pantry’ Push
Coming on the heels of launching 15 new products into Whole Foods this winter, condiment and beverage brand Acid League announced it has closed a $6.2 million funding round aimed at supporting expansion into new product categories and reinforcing manufacturing and marketing.
Laufer Leans into ‘High Tech Naturalism’ with Launch of Pangaia Health
“Materials science” company Pangaia is making the move from tracksuits to snacks. Last week, the cult clothing retailer announced the launch of the Super Super Bar, the first product from its food division, Pangaia Health.
Good Eggs Sees Changes in Buying, Category Management Teams
After expanding operations to Los Angeles last month, e-commerce grocery delivery company Good Eggs has restructured its buying team, a move marked by the apparent layoffs of several buyers and the departure of longtime VP of assortment Jamie Nessel.
Expo West: Lubetzky and Leal On Building a Mexican Food Brand for a New Generation
In this video, shot at Natural Products Expo West, SOMOS co-founders Daniel Lubetzky and Miguel Leal share their motivations for starting the better-for-you Mexican food line and how they aim to be both authentic and accessible.
Expo West: Love Grown And Magic Spoon Innovate With Shifting Consumer Habits In Mind
Food makers are reimagining the classic cereal bowl to bring higher protein and lower sugar levels to an aisle that has often overlooked its resident products’ nutritional value. This year’s Expo West saw two brands – Love Grown and Magic Spoon – aiming to capitalize on consumer interests while taking an omnichannel approach to draw in new consumers. Here is how one established and one emerging brand are each approaching the category.