Christina Ng

For socially conscious entrepreneurs in the food and beverage business, Whole Foods is the Holy Grail when it comes to getting your brand in front of interested consumers. But getting in is hard.

It used to be that you’d buy pantry items from the grocery store, medication and beauty products from the drugstore, huge packages of toilet paper at the club store, and lower-priced knick-knacks at the dollar store. But that was the past.

It looks like the time for introductions is needed. My name is Christina Ng (pronounced “-ing” in case you’re interested), and I am so excited to join BevNET as the new Editor for BevNET Food and Beverage University (FBU).

Whether it be for health, cost, convenience, environmental considerations, dietary restrictions, or just plain vanity, consumer demand for meat-alternative sources of protein has risen dramatically in recent years.