Adrianne DeLuca

Natural food companies convened for day two of NOSH Live Winter 2021 today in Santa Monica to discuss how brands can position themselves for success with regards to the current state of the industry including continued supply chain constraints, shifting consumer interests and a dynamic landscape for brand building.

Six startup food brands crossing category lines from spiced sweets to standout savory snacks have advanced to the final round of NOSH Pitch Slam 11 following this morning’s semifinal round in the competition, presented by 301INC, the venture capital arm of General Mills.

Plant-based bacon maker Hooray Foods announced today it has closed a $2.7 million seed extension round, bringing the company’s total capital raised to over $4 billion. The round was led by new and existing investors including David Hoffmann, the former CEO of Dunkin’, Lyra Growth Partners, Evolution VC Partners, Gaingels and Sand Hill Angels.

Experts from wholesale distribution company KeHe believe flavors such as hibiscus and yuzu, new food technologies and brands that also serve social causes to be the most important themes among food and beverage categories, driving innovation in the new year.

The J.M. Smucker Co. announced the results of its Q2 2021 earnings this week, highlighting a 1% increase ($16.0 million) in overall net sales and strong, positive momentum behind its food, coffee and pet product brands led the company to raise its full-year guidance for 2022.

Plant-based meat maker Impossible Foods announced today that it closed a $500 million funding round, bringing the company’s total capital raised to over $2 billion since it was founded in 2011. The round was led by Mirae Asset Global Investments, which also led the company’s $500 million round which closed in March 2020, in addition to participation by existing investors.

Collaborative community organization Naturally Los Angeles formally launched last week with the goal of increasing access to education, resources and capital for natural product companies based in Los Angeles in order to promote sustainable business practices and conscious growth.

In this week’s Checkout: Sundial Foods Closes $4 Million Seed Round, Stryve Reports Third Quarter Earnings and Jameela Jamil Joins Oathaus as Investor and Social Impact Advisor.

Sales and marketing agency Acosta released a study last week that found that almost a quarter of online grocery shoppers in the U.S. believe they will increasingly use e-commerce platforms to purchase groceries over the next year. According to the survey results, which includes 1,447 respondents from Acosta’s proprietary Shopper Community located across the country, the majority of respondents cited convenience as the primary factor driving the adoption of online grocery.

Dairy alternative ingredient supplier Perfect Day announced on Tuesday it has entered the sports nutrition category with the launch of two new lines of protein powders that feature the company’s animal-free whey as the star ingredient.