Adrianne DeLuca
Posts by Adrianne DeLuca
That’s it. Is Giving Out 10M Free Samples. What’s The ROI?
That’s it. has learned sampling is integral for its brand since it was “a bit ahead of its time with simplicity and transparent ingredients.” The brand now sells to over 82,000 retailers and strategic sampling is a core piece of that success.
PE Firm Acquires Snackwerks, Specialty Bakers To Form Artisan Bakery
Private equity firm HC Private Investments has formed a new baked goods and snack manufacturing outfit, known as Artisan Bakery, via the acquisitions of Snackwerks and Specialty Bakers.
Is Big Food Embracing MAHA?
Starbucks is the latest to take down a red dye pill, with Robert F. Kennedy Jr. sharing details from a meeting with the coffee giant’s CEO where he “shared the company’s plans to further MAHA its menu.”
This Saves Lives Goes ‘All In’ On New Brand With A Fresh $4M
Kristen Bell’s snack brand, f.k.a. This Saves Lives, is now All In Foods. The company emerged with its new moniker this month alongside announcing a fresh, $4 million cash infusion.
Kettle & Fire Co-founder Wants To Modernize Food Testing
There is a growing push to hold the food industry to higher traceability and transparency standards. One startup believes it can push the industry forward while creating a “virtuous cycle” between transparency to increased revenue.
Kraft Heinz Commits To Remove Artificial Food Dyes By 2027
Kraft Heinz is kicking red dye and others to the curb as it aligns itself with key objectives of the Make America Healthy Again (MAHA) movement.
Jus-Rol Rolls Into Target Stores Three Years Into U.S. Expansion
Jus-Rol is rolling out its clean label Puff Pastry to 300 Target stores nationwide this month, adding to its growing momentum which has seen dollar sales up 39% and unit sales spike 42% in 2025.
Frito-Lay Shutters Storied California Plant, 480 Jobs Affected
PepsiCo will shutter its Frito-Lay facility in Rancho Cucamonga, Calif., which has been operational for over 50 years and will result in layoffs affecting about 480 employees.
Is Sustainable Packaging Worth The Investment?
While sustainability initiatives are often an inherent part of modern mission-driven brands, a recent report suggests that what’s on the outside isn’t resonating with consumers like it used to.
Trump-Era SBA Eliminates DEI, Tightens Underwriting And Citizenship Requirements
The Small Business Administration (SBA) under the second Trump term does not seem to be signaling support for its core constituents: small businesses.

