La Vieja Fábrica Grows Presence in UK Supermarkets

La Vieja Fábrica, the established and authentic, premium-quality Sevillian marmalade, is extending its presence within the UK supermarket sector after agreeing a listing with Asda.

The brand, which is already available in Tesco, Waitrose, Morrisons, Booths and Ocado, will now feature in Asda with its Fine Cut, Thick Cut and St Clements variants.

The rollout into Asda stores begins week commencing 6th April, and the launch is being supported by a focused PR and social media campaign.

La Vieja Fábrica marmalade is produced in the heart of Seville using time-honoured recipes and techniques to deliver a high fruit content marmalade that’s rich in both tradition and flavour. The brand has a strong following amongst the established older demographic, but is now also attracting the attention of younger consumers in search of a premium product backed by impeccable provenance and superior taste performance.

Customer Marketing Manager, Zoë Watson, says: “Consumers are increasingly enjoying our marmalade far beyond the traditional breakfast occasion. More people are discovering how versatile La Vieja Fábrica marmalades can be – from elevating savoury dishes to adding depth of flavour to baked goods. Its unique flavour profile makes it a standout ingredient for cooks and bakers looking to bring something special to their recipes.”