Adrianne DeLuca
Posts by Adrianne DeLuca
KIND’s Paper Wrapper Test Shows Promise, But Pricing Still Blocks Scale
Making the margins work on sustainable packaging remains an industry-wide puzzle that’s yet to be pieced together. Mars-owned KIND Snacks now has a months-long experiment behind it to back that up.
Thrive Market Pushes Suppliers Meet Scope 3 Targets As EPR Rules Loom
Thrive Market unveiled the Climate Action Working Group, designed to support CPG brands, as well as Thrive’s owned-brand suppliers, in measuring and reducing their carbon and plastic footprint.
Can Sourdough Be Scaled? Leaven Foods Is Betting It Can
Big Bread still hasn’t cracked the sourdough code, but San Diego-based biotech company Leaven Foods may have just created the secret ingredient to make true sourdough work at scale for home bakers and professionals alike.
[Exclusive] Hot Ones Expands Into BBQ
The team behind Hot Ones’ branded CPG sauces is expanding beyond its flagship condiment type for the first time with a new line of spicy barbecue sauces.
Mini Bars With A Mission: Procure Impact Links Emerging Brands To Hotel Channel
Procure Impact is working to solve the pain points of the hospitality channel, serving as a marketplace and platform for mission driven emerging brands to reach all of the major hotel management companies.
SBA’s New ‘Grocery Guarantee’ Offers 90% Backing to Food Businesses
The U.S. Small Business Administration (SBA) unveiled a new loan program aimed at supporting small businesses across the domestic food supply chain.
Once Upon A Farm Beefs Up Portfolio With Five New Lines
Once Upon A Farm has added five new product lines to its portfolio of kids snacks and meals, claiming the launch marks its largest portfolio expansion to-date.
Kaizen Repositions for Retail with Clearer Nutrition Messaging
Consumer interests have cycled through low-carb, high-protein and fiber-filled products during the nearly six years pantry staple brand Kaizen has been on the market. It has aligned itself with each new demand while its recipes remained the same.
Gen Z Is ‘Scrolling Past’ Legacy Brands As Challenger Share Tightens
National brands are losing the attention of younger shoppers, and new data suggests they are unlikely to get it back.
Once Again Targets Clean Protein Trend with New Peanut-Based Powder
Once Again is leaning into the protein craze in its own way. This month, the nut butter brand debuted a new Peanut Protein Powder made with a “first-to-market, proprietary peanut flour.”



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