Adrianne DeLuca

Last year, Killer Brownie sold a majority stake to Irresistible Food Group (IFG). Now, supported by IFG’s sales team, the brand is making a dash for national prominence.

Amid the “wintry VC landscape,” mycoprotein producer The Better Meat Company reeled in $31 million that founder and CEO Paul Shapiro believes will propel the business into profitable revenue growth.

The Better Meat Co. (BMC) announced it has closed an oversubscribed $31 million round of Series A funding co-led by Future Ventures and Resilience Reserve.

The CPG business is undergoing a shift, but without a crystal ball to determine where the industry will land in a decade from now, we’ll have to rely on recent news and survey responses from those on the front lines.

Building brand awareness while working to grow a startup is a delicate balancing act that has pushed many early-stage brands to look beyond their own audience, seeking out collaborations to accelerate awareness as they work to build beyond their own niches.

Olyra today unveiled a new identity featuring “vibrant, playful visuals,” food photography and a strategic hierarchy of the elements on-pack in order to “drive appetite appeal on-shelf” for its Greek-inspired products.

China-based MetaMeat International is working to build a new plant-based brand platform in the U.S., leaning into its manufacturing power as well as its restaurant experience to create a broad-reaching product line.

This week, Sprouts posted a Q2 net sales gain of 17% YoY this week as comparable store sales growth clocked in at 10.2%.

Whole Foods Market and nonprofit Mad Agriculture are working with CPGs on a new biodiversity highway initiative that aims to reconstruct native ecosystems across American farmland.

Kraft Heinz didn’t dive into rumors on today’s earnings call that it may be the latest food conglomerate to divide up and sell off certain business segments, but it did make an effort to reassert its confidence in the company’s future.