Better-for-you snack brand Elavi is launching its high-protein, gluten-free, vegan brownies at Whole Foods Market stores across Southern California, Hawaii, Arizona and Nevada this week. The product is sweetened with dates and features a blend of brown rice protein, almonds and flaxseed. One brownie has 190 calories with 11 grams of protein and 12 grams of fiber.
Founded by a pair of fitness instructors, Los Angeles-based Elavi markets and distributes its brownies and cashew-based spreads to Amazon, Thrive Market, select Costco regions and Life Time fitness cafes and office pantries. The expansion into Whole Foods marks a “major inflection point in our growth,” said co-founder and CEO Michelle Razavi.
“As wellness professionals, we built Elavi to bridge the gap between indulgence and function. Today’s consumer wants more from their snacks – real ingredients, protein, fiber, and satiety — without compromising on taste. We’re thrilled to bring that innovation to Whole Foods Market’s shelves,” she said in a statement.
Elavi Protein Brownies retail for $3.99 per unit at Whole Foods.
Pillars Goes Into ALDI
Drinkable Greek yogurt brand Pillars is now available in all ALDI locations nationwide. The no-added-sugar yogurt drink has been building out its retail footprint, lining up deals with Whole Foods, Target, Publix and Raley’s, among many others. The brand makes pre- and probiotic-laced products in 12 oz. and 32 oz. bottles as well as a line of dairy-free, keto-friendly scoopable yogurt in 16 oz. containers.
My Better Batch Expands With Target
My Better Batch is bringing its “better than homemade” cookie mix brand to Midwest Target stores in August. Less than a year after launching, the North Carolina-based brand has secured distribution deals with Amazon, Thrive Market, Lowes Foods and Sprouts Farmers Market.
The brand was founded by former KIND Healthy Snacks sales executive Lindsay Hancock. My Better Batch markets four varieties of cookie mixes: Chocolate Chunk, Double Chocolate Chip, Classic Sugar and Celebration.
Afia Expands In Costco
Texas-based Mediterranean food maker Afia Foods is going deeper in the club channel with an expansion in three new San Diego area stores. The brand’s Sweet Potato and Kale Falafel Bowls are available in four-packs retailing for $15.99.
The brand has also brought its falafel bowls to Costco locations in Arizona and Colorado. The self-manufacturing frozen Syrian food brand distributes to more than 4,000 stores nationwide.
