New Products: Tate’s Does Soft Baked, GoodPop Continues Partnership With 4ocean

In this week’s notable new products roundup, Tate’s Bake Shop ventures into a new format, GoodPop expands its partnership with 4ocean and Oddball looks to shake up the JELL-O aisle.

Tate’s

Known for its thin and crispy cookies, Tate’s Bake Shop has diverged into Soft Baked Cookies in two flavors – Chocolate Chip and Dark Chocolate Chunk. The former is a softer take on the brand’s best-selling chocolate chip cookies, while the latter is a brand-new cookie flavor. Both varieties are available at grocery stores nationwide, including Walmart, Safeway/Albertsons, Publix, and Whole Foods Market, among others, with a SRP of $5.89 to $6.99 per 8-count box. For more information, visit tatesbakeshop.com.

Trolli

Sour gummy maker Trolli has unveiled its latest creation, frozen Gummi Pops. Available in two flavors – Grape Strawberry and Cherry Lemon – the treat features the brand’s signature soft and chewy gummy texture and dual-toned neon colors. Trolli Gummi Pops are available in single pops (SRP $2.99) and multi-pack boxes (SRP $5.99) at major retailers nationwide, including Walmart and 7-Eleven. For more information, visit trolligummipops.com.

Oddball

Oddball seeks to shake up the JELL-O and gelatin-based fruit snack category with its plant-based, gelatin-free jiggly fruit snack offered in Pink Grapefruit, Grape, Mango and Double Berry flavors. Each 5.5 oz. cup is crafted with real fruit and agar and has just 50 calories or less. Oddball is currently available on the brand’s website for $26.99 per 12-pack. The product is also rolling out to Sprouts Farmers Market stores nationwide this month. For more information, visit oddball.world.

Life

Life is capitalizing on rising consumer demand for functional food products with the launch of its Mighty Life multigrain cereal, available in Very Vanilla (Vitamin D and calcium for bone health) and Strawberry Blueberry Bliss (Vitamins C and D for immunity support) flavors. For more information, visit quakeroats.com.

Siete

On the heels of its $1.2 billion acquisition by PepsiCo, Siete has announced the launch of five new products: Maiz Corn Taco Shells (SRP $5.99), Grain-Free Mini Cookies (Chocolate Chip with a Hint of Vanilla and Mexican Wedding varieties) (SRP $8.99), Maiz Dairy-Free Mexican Street Corn Tortilla Chips (SRP $5.99), Maiz Taco Seasoning Corn Tortilla Chips (SRP $5.99) and Spicy Dill Pickle Kettle Cooked Potato Chips (SRP $3.99). For more information, visit sietefoods.com.

Once Upon a Farm

Once Upon a Farm is celebrating the arrival of spring with two new limited products: Pear & Blueberry Baby Oatmeal Blend and Blueberry Buckle Fruit & Veggie Pouch. The former is designed for babies 6-12 months, while the latter is intended for children ages four and up. Both products are available for purchase on the brand’s website for $63.84 per 16-pack. For more information, visit onceuponafarmorganics.com.

GoodPop x 4ocean

GoodPop has teamed up with 4ocean to create a new line of Blue Lemonade Pops. Exclusively available at Whole Foods Market, the frozen treats are crafted with real organic fruit juice and are free of added sugars and dyes. The product launch is part of the multi-year partnership between GoodPop and 4ocean, which has pulled over 500,000 lbs of trash from the ocean since 2023. For more information, visit goodpop.com.

Reese’s

Reese’s is going deeper into the snacking set with the launch of Reese’s Filled Pretzels. The new offering is available nationwide in three sizes: 5 oz. bags, 9 oz. pouches and 18 oz. jars. For more information, visit hersheyland.com/reeses.

Two Spoons Creamery

Two Spoons has launched what it claims to be the first high-protein ice cream with zero added sugar and GLP-1 compatibility in the frozen dairy section. Available in four flavors at launch – Rocky Road, Strawberries & Cream, Caramel Swirl and Fudgy Brownie – each 14 oz. container contains 30 grams of protein and is sweetened with allulose. For more information, visit twospoons.com.