New Products: Caulipower Embraces the Pickle Craze, Patagonia Provisions Teams With Simpli
In this week’s notable new products gallery, Caulipower launches a “pickle-mania”-inspired pizza, Patagonia Provisions partners with Simpli to craft a new cracker, and Applegate Farms ventures further into the breakfast set.

Caulipower
Caulipower has launched what it claims to be the first frozen dill pickle pizza in retail. The new offering features stone-fired cauliflower crust, béchemel sauce infused with dill pickle brine, roasted garlic, mozzarella and fresh dill. Each serving has 14 grams of protein and 10% less fat than the top 25 frozen pizzas, according to Caulipower. Dill Pickle Pizza will be exclusively available at Whole Foods Market in Q1 2025 for $9.99. For more information, visit eatcaulipower.com/en.

SIMPLi x Patagonia Provisions
Patagonia Provisions has partnered with regenerative food company SIMPLi to create its new Organic Multiseed Crackers. The new snack features Simpli’s Regenerative Organic Certified (ROC) quinoa and chia from Peru and Patagonia’s ROC wheat from Washington state. Patagonia Provisions’ Organic Multiseed Crackers are available at Whole Foods Market and online. For more information, visit patagoniaprovisions.com.

McCaffrey Protein Bites
NFL legend Ed McCaffrey has expanded his CPG product portfolio to include a line of Protein Bites. Available in three flavors – Chocolate Chip Cookie Dough, Birthday Cake and Fudge Brownie – the on-the-go, plant-based snack contains 4 grams of protein per serving. McCaffrey Protein Bites are available on the brand’s website for $19.49 per 3-pack of 4 oz. bags. Retail distribution will expand to DICK’s Sporting Goods, Scheels and King Soopers locations nationwide later this year. For more information, visit mccaffreybrands.com.

Go Raw
Sprouted snacks maker Go Raw has unveiled its latest innovation, Snacking Granola. Available in five flavors at launch – Sweet & Salty, Dark Chocolate Chunk, Chocolate Peanut Butter, Cranberry Almond and Cherry Berry Chocolate Chunk – the snacks are made with crispy ingredients like sprouted seeds and puffed whole grains. Go Raw Snacking Granola is slated to launch at Wegmans and Sprouts Farmers Market stores nationwide this month. For more information, visit goraw.com.

Kettle & Fire
Bone broth brand Kettle & Fire has partnered with Maui Nui, a leader in sustainable harvesting, to introduce its limited-edition wild-harvested Venison Bone Broth. The new offering is crafted with sustainably sourced wild-harvested Axis Deer on Maui slow-simmered for over 18 hours. Each serving features 20 grams of protein. Kettle & Fire Venison Bone Broth is available on the brand’s website for $8.99 per 16.9 oz. carton. For more information, visit kettleandfire.com.

Applegate Farms
Applegate Farms is venturing deeper into the breakfast space with the launch of its fourth breakfast creation in the last 19 months: Applegate Naturals Breakfast Sandwiches. Available in Chicken & Maple Breakfast Sausage, Egg & Cheese on a Biscuit and Savory Turkey Breakfast Sausage, Egg & Cheese on an English Muffin, the sandwiches are made with GAP Certified, Applegate Humanely Raised and 100% natural meat. Applegate Naturals Breakfast Sandwiches are available at most major retailers, including Sprouts and Raley’s, with a SRP of $8.99 per 2-count box. For more information, visit applegate.com.

Beyond Meat
Beyond Meat has expanded its portfolio of plant-based steak analogs with the launch of Beyond Steak Chimichurri and Beyond Steak Korean BBQ-Style. Both varieties contain 20 grams of plant-based protein and just 1 gram of saturated fat per serving. Beyond Steak Chimichurri and Beyond Steak Korean BBQ-Style are now available at Sprouts stores nationwide. For more information, visit beyondmeat.com/en-US.

Seven Sundays
Upcycled cereal brand Seven Sundays has unveiled its latest product line, Little Crispies. Available in three flavors – Honey Almond, Cocoa Crunch and Cinnamon Toast – the new cereal is powered by sorghum and free of GMOs and refined sugar. Seven Sundays Little Crispies are now available at Whole Foods and Sprouts with a SRP of $7.99 per 8 oz. bag. For more information, visit sevensundays.com.

Oat Haus
Just in time for Valentine’s Day, Oat Haus has launched its latest limited-edition granola butter flavor, Sugar Cookie. The online exclusive is made with gluten-free oats, maple syrup, olive oil, coconut oil and natural sprinkles. Oat Haus Sugar Cookie is available for $12.95 per 12 oz. jar. For more information, visit oat.haus.