NOSH Live Replay: How to Find Disruptive Opportunities in Food

Over the past few years, the natural and specialty foods industry has experienced a power shift from brands to the consumer. With an overwhelming emphasis on ultra-personalization, it’s imperative that brands are able to identify the next disruptive trends and capitalize on the opportunities they present.

“We see this a lot in plant-based right now. People are saying, ‘Has plant-bases gone over the curve?’ but what we see now is things coming in like global flavors and reducing the processing and increasing back some of the ingredients to improve taste,” said Peters. “It’s innovating on top of itself.”

In this video from the second day of NOSH Live 2023, Kathryn Peters, head of industry relations at SPINS, walked audience members through how to further innovate on established principles in alignment with consumer behavior while also streamlining assortment to reduce redundancy.