SweetLeaf Launches Two New Natural Sugar Substitute Product Lines: ‘Indulge’ Zero Calorie Sweeteners & 50% Reduced Calorie Sugars

GILBERT, Ariz.— Wisdom Natural Brands, the #1 sugar substitute brand in the natural channel, is expanding its SweetLeaf product line with two zero calorie sweeteners and three 50% reduced calorie sugars that taste, bake, brown and caramelize just like sugar. Both product lines offer new options for consumers seeking natural sugar alternatives – including the first reduced calorie coconut and date sugars – with no artificial ingredients and none of the cooling effect of other sugar replacements, such as erythritol.

The new products, both sold in 16 oz packages, are:

  • SweetLeaf Indulge Zero Calorie All-Purpose Sweeteners (MSRP $17.99) – Available in both granular and powder form, these sugar stand-ins are made exclusively with natural ingredients including allulose, inulin, stevia leaf extract and monk fruit extract. They are formulated to be a 1:1 sugar replacement that browns when baking just like sugar, offering a major advantage over other zero calorie sweeteners.
  • SweetLeaf 50% Reduced Calorie Sugars (MSRP $15.99) – Featuring the market’s first reduced calorie coconut and date sugars, as well as a cane sugar option, this new product line slashes sugar-related calorie intake from 16 calories per serving to just 8. You get your favorite granular sugar blended with allulose, stevia leaf extract and monk fruit extract, with the same taste and baking performance as sugar.

Allulose is a naturally occurring sugar found in foods like raisins, figs and maple syrup and is important for baking because it browns and caramelizes just like sugar. Inulin is a prebiotic fiber found in plants that has been linked to improved digestive health and blood sugar control. Stevia leaf extract is derived from the leaves of the stevia plant, while monk fruit extract is produced from a small round fruit native to Southeast Asia.

All products in both new SweetLeaf lines have the same taste and texture as sugar, measure and perform just like sugar on the stove and in the oven, and can be used in cooking, baking, beverages and other sweetener applications.

“Most natural sugar replacements use only one alternative sweetener, and many consumers are not satisfied with the taste and performance,” said Michael May, CEO of Wisdom Natural Brands. “Our new SweetLeaf Indulge Zero Calorie All-Purpose Sweeteners and 50% Reduced Calorie Sugars address the issue by combining several natural sweeteners, including both stevia and monk fruit, delivering sugar substitutes with broader appeal.”

SweetLeaf Indulge Zero Calorie All-Purpose Sweeteners and 50% Reduced Calorie Sugars will be available in July at leading natural food retailers and on both Amazon and SweetLeaf.com.

About Wisdom Natural Brands

Wisdom Natural Brands, based in Gilbert, Arizona, has been an industry pioneer in natural sweeteners with its plant-based SweetLeaf brand for over 40 years. . SweetLeaf has won 38 awards for taste and innovation with their variety of stevia and monk fruit products. SweetLeaf sweeteners have low/zero sugars, no artificial sweeteners and are non-GMO, kosher and gluten-free. SweetLeaf products are available in powder, granular and liquid forms, making them easy to incorporate into any lifestyle so that every day is as sweet as the next. To shop SweetLeaf’s natural sweeteners, go to www.sweetleaf.com, online retailers and select grocery stores.