IRVINS’ Salted Egg Salmon Skin Launches at Costco Stores Across Texas

SINGAPORE— IRVINS, an award-winning gourmet Singaporean salted egg snack brand, has announced its Salted Egg Salmon Skin is now available in Costco stores across Texas. IRVINS made its Costco debut in Los Angeles in December 2021, followed closely by the Pacific Northwest and Bay Area markets. Now, with the addition of Texas, IRVINS will be available in 78 Costco stores across four regions and will be the only salted egg snack brand the retailer carries.

Since launching in 2016 as the world’s original salted egg snack brand, IRVINS has gone from having a dedicated, cult-like following in Singapore to being one of the most popular snack brands in Asia and, more recently, expanding into new global markets including Australia, the United Kingdom, Canada and the U.S. The expansion is a testament to the growing global demand for the family-run brand’s premium products, and to the rise in popularity of salted egg outside of Asia and Asian supermarkets. Often referred to as “the parmesan of Asia,” Salted Egg is a savory umami-flavored seasoning that has been a staple in Asian cuisine since the sixth century.

“We’re thrilled to continue expanding our partnership with Costco and to introduce more people in the U.S. to the umami flavor and irresistible crunch our salted egg salmon snacks deliver,” said Irvin Gunawan, IRVINS Founder and CEO. “Expanding to a fourth market with Costco in under six months marks a key milestone for the brand and will make IRVINS — and salted egg in general — more available and discoverable.”

IRVINS specializes in chef-crafted gourmet chips and crispy upcycled salmon skin snacks made in small batches using real whole food ingredients commonly found in Southeast Asian culinary dishes. To make its famous salted egg sauce, the secret recipe in IRVINS’ snacks, IRVINS’ chefs salt-brine duck egg yolks for 30 days and then steam them before baking them into each bite in order to achieve an explosive umami flavor and irresistible crunch the brand calls “Dangerously Addictive.”

In addition to Costco, IRVINS snacks can be purchased online at eatirvins.com and at national retailers including H Mart, 99 Ranch Market, and SayWeee!.

About IRVINS

IRVINS is a premium, award-winning Singaporean salted egg snack brand that is family-founded and family-run. The brand specializes in chef-crafted gourmet chips and crispy salmon skin snacks made in small batches using real whole food ingredients commonly found in Southeast Asian culinary dishes, including real salted duck eggs, birdseye chili peppers and fresh aromatic curry leaves. Since launching in 2016 as the world’s original salted egg snack brand, IRVINS Salted Egg Chips and Salted Egg Salmon Skin have gone from having a loyal, cult-like following to being one of the most popular snack brands in Asia. IRVINS is available in 12 major global markets, including Singapore, Philippines, Hong Kong, Thailand, Vietnam, Brunei, Australia, US, Canada, Dubai, Taiwan, and the UK.

For More Information:
https://eatirvins.com