Inside the TruFru Deal Product People and Position

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The trio will discuss Trü Frü’s business strategy, growth, and the factors of its story that made it appealing to an acquirer such as Mars. Exploring both the early stages of the brand and its expansion, the group will help the audience understand how a deal could be proposed that revealed to Mars and other companies Trü Frü’s potential as an acquisition target, and the process that it took to accomplish the sale.

Osher Hoberman
Former VP of Global Business Development, Mars Snacking; Chief Marketing Officer, KIND North America

Brian Neville
CEO & Founder , Trü Frü

Brandon Ng

Vice President, Consumer, Food, and Retail Investment Banking, Houlihan Lokey