Michel et Augustin Discusses Packaging, Ingredients, and Launching in Big Retailers

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Evan Holod, Chief Troublemaker of Michel et Augustin, joins NOSH's Senior Reporter, Beth Kaiserman for a Livestream Studio interview at NOSH Live Summer 2019. Holod discusses his role as Chief Troublemaker, the importance of packaging and how using real ingredients and portioned sizes is rooted in French culture. Holod also speaks on the brand's approach to introducing themselves to the American audience. Learn more about NOSH Live, a bi-annual event for the natural food industry, at