Boot Camp - Allocating Your Budget Wisely: Understanding Trade Spend

Speaker 1 [00:04] So next up is Bob Burke, founder of Natural Products Consulting. Bob has worked as a consultant for over 25 years and prior to that was on sales and marketing teams at Stony Fields. Um, today he helps natural and organic and specialty brands bring products to market, um, everything from writing up business plans, building out distribution to what he's gonna talk about today, which is budgets and trade spend.

Speaker 2 [00:29] Thank you. So, uh, this is a dismal, uh, topic, OK? Uh And so to begin with, trade spending is just like it sounds, it's the monies you spend with…