Betsy McGinn Advises on Amazon Tactics During COVID-19

Mar. 27, 2020 at 12:00 AM

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As COVID-19 has forced millions of consumers to stay home and limit shopping trips, Amazon and other online shopping services have become increasingly important to brands. The open-ended national grounding has combined with hiccups in the supermarket supply chain to turn home delivery into a necessary part of the selling strategy of most brands, regardless of size. For more on this article, visit