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How can a brand offer a unique personalized experience to an increasingly diverse consumer base if the people developing and marketing products aren’t also diverse? TaChelle Lawson, Founder and President of FIG Strategy & Consulting, examines the connection between people and product.

For about three years, the Los Angeles-based Uplifting Results Labs’ consumer brand Muniq has consisted of just a single product: a meal-replacement protein shake. But in a signal the company’s success and growth strategy, Muniq has launched two new products in the last month – Empowerfull Prebiotic Fiber Blend sticks and Muniq Bars – in hopes of reshaping how consumers understand the role of the gut’s microbiome and healthy eating.

There was concern among U.S. egg and poultry producers in January as the United States Department of Agriculture (USDA) began to report cases of Highly Pathogenic Avian Influenza (HPAI) in the eastern half of the country. In 2015, an outbreak of H1N5 strain of bird flu ravaged the industry killing about 43 million egg-laying hens and pullet chickens, according to the agency.

In this People Moves: Keely Golden joins Haven’s Kitchen as Head of Ops, Brendan Foley promoted to McCormick & Company President and COO, Lucy Brady takes over Conagra’s Grocery & Snacks segment and Sarah Lowery joins Om Mushroom Superfood.

Project Potluck, an organization focused on helping “People of Color thrive in the CPG industry,” has taken the next step in its development: becoming certified as a 501(c)(3) nonprofit and bringing on Kathleen Cassanova as its executive director.

The Very Good Food Company still reported a significant drop in revenue in its 2022 Q1 earnings statement yesterday, despite net loss decreasing 37% to $13 million over the last quarter. The announcement comes as the company has continued to struggle with financial performance, seen turnover in key executive roles and needs to bring in new capital in order to survive beyond the next 30 days.

NotCo, Grillo’s and Nudge recently announced new partnerships with well-known QSR chains and sports stadiums to boost marketing and brand awareness regarding their respective products. NotCo partnered with Shake Shack to create dairy-free iterations of two popular frozen treats while Grillo’s Pickles and Nudge collaborated with MLB sports teams to bring their products to the stadium.

Following nearly two years of on-and-off experimentation and various product iterations, the chilled oat filled bar brand recently launched at a group of about 40 independent Southern California retailers. The brand aims to clean up the granola bar category with a product made from oats, dried fruits, and nut butters, covered in chocolate and sweetened with agave.

In this distribution roundup: Dress It Up dressing expands nationwide with a range of new retail partners, Nguyen Coffee goes national with Whole Foods, Moon Cheese lands with Kroger, RightRice rolls out to Kroger, and more.

Icelandic low-sugar snack and breakfast products maker Good Good has closed a $20 million Series B round led by European capital group Strategic Investment Advisors (SÍA). The new funding, announced today, arrives as the company continues to double its revenue year-over-year and the financing will help the brand in “strengthening the Good Good shareholder group… Read more »